Body

Burberry put Body on sale on September 1, 2011, in more than 150 countries. Christopher Bailey, then creative director, presented it as the most exciting launch in the house’s history, a fragrance meant to capture its spirit in a way both striking and sensual.

The fragrance is signed by Michel Almairac. Chant Wagner recalls that he had already composed Burberrys of London for the house, as well as two notable roses, Chloé and Voleur de Roses for L’Artisan Parfumeur, and reports that Body took several years of work.

An English rose, without cliché

The house describes it as a sensual, feminine fragrance, effortlessly worn, bringing together an eclectic blend of refined ingredients. Its name speaks of the body rather than the face: the campaign announced a series of “Burberry bodies” photographed by Mario Testino to turn the fragrance into an icon.

Chant Wagner reads it as a wager on a note and a myth, the English rose, which the composition carefully keeps at a distance from cliché. She sees it as one of the most interesting launches of fall 2011, beyond its campaign.