See By Chloé

See by Chloé is the first fragrance from Chloé’s more affordable diffusion line, whose name it takes. Chloé announced it in December 2012 as a new pillar of the line, for a February 2013 launch; Women’s Wear Daily placed its customer between 18 and 30 years old.

The house describes an urban, self-assured girl, playful and smiling, who stirs up the unexpected and cultivates contrasts. It presents the fragrance as a femininity that borrows masculine codes, in an urban, chic style.

Michel Almairac

The composition is the work of Michel Almairac, who had created L’Eau de Chloé and co-created the 2008 Chloé eau de parfum with Amandine Marie. He explains that the two Chloés inhabit distinct olfactory worlds: the elder’s sensuality takes an urban, spontaneous turn here.

He describes the See by Chloé girl in three words: modern, dynamic and urban. The eau de parfum comes in 30, 50 and 75 ml bottles, with matching body products.