This Is Me !

Zadig & Voltaire has already been winning over the younger generation for many years. In 2021, it would seem that the house has decided to target an even younger audience… For the very first time, Zadig & Voltaire offers a fragrance for children. Named This Is Me, this fragrance is like a soft, comforting, milky gourmand treat, presented in a bottle that is as modern as it is electrifying.

This Is Me, a fragrance of happiness for every child

Until now, at Zadig & Voltaire, fragrances were gendered and aimed at adults. In 2021, things change and a new chapter begins. First, Zadig & Voltaire decided to craft a universal, unisex fragrance, intended for men and women alike: This Is Us. Then, the house also chose to create a fragrance for children and teenagers, girls and boys alike: This Is Me. More than ever, at Zadig & Voltaire, the focus is on sharing, universality and generosity. From now on, perfumery has no age, no gender, and no culture. Zadig & Voltaire speaks to every generation combined, forming a joyful tribe along the way. The house's guiding principle: to champion the happiness of being together and sharing the same fragrance.

The electric bottle of This Is Me

This Is Me's belonging to the great Zadig & Voltaire family is obvious at first sight of its bottle. Indeed, it takes on the same shape as its predecessors. It comes in a rectangular, sturdy glass bottle, one of whose side panels appears to have been broken off. The whole is topped with a small white cylindrical cap. As for the rest of this glass case, it is entirely transparent. On its crystal-clear glass appear bold words, such as “Happy Kids”, “Boys & Girls”, or even “Je m’en fous”. From the very sight of its bottle, This Is Me plunges us into the world of childhood. Added to this are a few more electrifying, contemporary yellow touches. The child who wears this fragrance has no shortage of character or energy!

This Is Me, a milky, comforting breath

Composed by perfumer Mathilde Bijaoui, This Is Me unfolds a comforting, gourmand breath, like a cottony cloud settling on the skin each day. Tenderly, it opens on a milky, vanilla breath. A musky note is also present, before quickly giving way to a Cashmeran heart. Evocative of Zadig & Voltaire's cashmere sweaters, this ingredient is finally wrapped in a sandalwood base, the house's signature raw material.