This is her: The essential fragrance from Zadig Voltaire In 2016, the house Zadig Voltaire pulled out all the stops to draw attention to its new perfume named This is Her. This is the brand's very first fragrance to receive a television advertising campaign.
This is Her by Zadig Voltaire is a perfume that does not mince matters and does not lack character. Perfectly rooted in the style of the house it belongs to, it champions freedom of expression and pushes to revolutionize feminine perfumery. Defying traditional codes of luxury, it imposes its rebellious vision of life and speaks to all women with a strong temperament. It is therefore perfectly rooted in the identity movement of twenty-first century youth. On the olfactory level, this materializes through striking contrasts, between sweetness and impertinence, gentle spices and gourmand character. But what about its bottle?
The immaculate white color of This is Her by Zadig & Voltaire
This is Her by Zadig & Voltaire comes in a very sober bottle. Indeed, visually, this bottle features only two main colors: white and black. Black is in fact only used to inscribe its name on the front in bold capital lettering. The rest of this bottle is entirely white. This gives the whole a very minimalist and immaculate feel. Yet, do not be fooled by its apparent restraint... Indeed, traditionally, white is a color with a rather “demure” connotation. Moreover, it is precisely because it symbolizes purity that it is associated with numerous religious rites, such as baptism or marriage. Here, it is nothing of the sort! White does not echo delicate lace. It simply serves to set itself apart from Zadig & Voltaire's main competitors, who traditionally opt for much flashier shades, such as red or pink, unmistakable attributes of femininity. It also conveys a certain luminosity. With this ever-present color, it becomes literally impossible to overlook This is Her!
A raw silhouette, as though carved straight from rock
To pair this white hue with a more rebellious and extravagant touch, Zadig & Voltaire opted for a cubic, raw and imposing bottle. Here, forget the alluring curves that embody softness and tenderness. This is Her by Zadig & Voltaire relies on clean, sharp edges. Its base is wide. Its shoulders are sturdy. The woman who wears this perfume needs nothing and no one, and certainly not a man to assert her fiery personality! Furthermore, the right side of this bottle is completely irregular. It appears cut straight from rock, giving it an even more raw feel. Undeniably, the woman who wears This is Her by Zadig & Voltaire is a rebel with a strongly assertive temperament!
The perfume by Zadig & Voltaire is available in several sizes. It comes in bottles of 30, 50 or 100 ml.