This is Him !

This is Him symbolizes the very first time that Zadig & Voltaire has devoted so much attention to the launch of a fragrance, even granting it a television advertising campaign. So, let us take a closer look at this masculine juice with a rock 'n' roll sillage that is nonetheless elegant.

The highly anticipated launch of This is Him

This is Him made its appearance in September 2016. And the least one can say is that it made itself known! Moreover, to celebrate its arrival, Zadig & Voltaire organized a launch party at the Hôtel d'Iéna, in Paris. It brought together numerous show business personalities such as Virginie Ledoyen, Ludivine Sagnier and Malgosia Bela. This event was orchestrated by French DJ The Avener, who organized an electro performance to accompany a whole host of other activities such as a karaoke session or even a tattoo booth. As one might gather, this colorful evening was meant to be both fashionable and a touch provocative. And that is precisely what This is Him is about. It is a concentrate of masculinity and daring. Through it, the Zadig & Voltaire man seems to intensify his craving for freedom. He appears as a sort of adventurer clad in a black leather coat, riding a powerful motorcycle. At least, that is how Zadig & Voltaire chose to reveal him in its advertising campaign…

The rock 'n' roll spirit of Zadig & Voltaire

This is Him is a juice that was developed in collaboration with Beauté Prestige Internationale, a company with which Zadig & Voltaire signed a 15-year licensing agreement in 2014. This fragrance also owes its existence to a duo of perfumers made up of Nathalie Lorson and Aurélien Guichard. They chose to open the scent of This is Him on a bitter, spicy freshness based on grapefruit. This helps to reinforce the dynamism and impertinence of the Zadig & Voltaire man. The juice then seems to gain in power through a skillful blend of incense and vanilla. The latter makes this fragrance more carnal and more seductive. The masculinity of This is Him then gradually asserts itself in the base. Its sillage is composed notably of woody tonalities. On the aesthetic side, This is Him does not shy away from its rock 'n' roll character either. It comes in a rectangular case resembling a heavy block of solid glass. This monolith is entirely lacquered in black and resembles a raw stone, especially on its right-hand face. The whole remains fairly minimal, particularly modern, and beautifully symbolizes the image one has of a rebellious man, embodied for the occasion by top model Sam Lammar.