Cacharel
Yes I Am
Cacharel and its perfume for women Yes I Am The Cacharel house was created in 1960 by Jean Bousquet. Since that day, it has strived to preserve a certain complicity with women. Each of its perfumes tells us a story and, while they all possess a share of sensitivity, they can also be very different from one another.
Where to buy
Some of them reveal to us the portrait of a fragile and romantic woman. Others, on the other hand, appear much more fiery and explosive. It is precisely in this register that Cacharel's latest perfume draws us in: Yes I Am. A spicy and oriental juice, it does not hide its seductive spirit. Prepare to succumb to its charm!
The lipstick bottle of Cacharel's Yes I Am as a symbol of femininity
Lipstick as we know it today made its appearance in the 1920s. In the past, it consisted of a paste made from a blend of crushed precious stones, seaweed and iodine. Its current form was quickly popularized by major beauty brands such as Estée Lauder. Likewise, Hollywood actresses of the 1950s greatly contributed to its popularity. Today, lipstick is considered a beauty must-have that every woman keeps in her bathroom. While it exists in countless colors, Cacharel has here chosen to retain its emblematic shade: red. Indeed, it is precisely a lipstick tube that was selected to shape the bottle of the new Yes I Am perfume. This highly original bottle takes the form of a small smoky black tube. Its name is inscribed on its golden collar and its cap is a true trompe-l'oeil in the shape of a lipstick. The idea is bold and was not chosen at random. Cacharel considers lipstick to be the most emblematic object of a woman. By choosing to adopt such a bottle, Cacharel has made its Yes I Am perfume an absolute distillation of femininity.
The oriental fragrance of Cacharel Yes I Am
From then on, all that was missing was a seductive scent to complete this visual. Yes I Am is an oriental and spicy juice, seductive and very contemporary. Uncompromising, it is not meant to go unnoticed and speaks to all women of character. It first unfolds a fresh vivacity based on raspberry and mandarin. Its heart, meanwhile, is more feminine. Jasmine mingles with gardenia in a true floral symphony. Ginger flower, for its part, enhances the whole with a more soapy and peppery breath. Amber then comes to soften everything, along with the smooth sandalwood that elevates its base. Yes I Am finally concludes with a more explosive touch of cardamom, which reminds us, right up to the last moment, that the Cacharel woman is not lacking in character!
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
Share your impressions
Create an account to keep your votes and find your notebook.
The advertising
The advertisement for Cacharel's Yes I Am perfume
The Cacharel house likes to tell us a story in each of its perfumes. Thus, Anaïs Anaïs was the symbol of a tender and poetic femininity. Noa, meanwhile, offers us a purer and more soothing image. At the opposite extreme, Amor Amor flirts with forbidden things and is a symbol of fire and temptation. This time, Cacharel has once again chosen to play in the register of seduction. Its new perfume is called Yes I Am and is a concentration of sensuality presented in a bottle shaped like a lipstick tube. Focus on the new advertisement for Cacharel's Yes I Am perfume.
Izzy Bizu as the face of Cacharel's Yes I Am campaign
For its new perfume, Cacharel decided to call upon a still lesser-known face for the campaign. She is Izzy Bizu, a British singer and songwriter enjoying rising fame. While her father is English, her mother is Ethiopian, and it is precisely this exotic character that can be read on her face, which only perfects her charm. Cacharel also chose to set the images for Yes I Am to one of the singer's tracks: White Tiger. This catchy track fits perfectly with the image of this perfume. The Yes I Am clip lasts only about thirty seconds but is enough to convey a strong message. Izzy Bizu appears in it as a bold and dynamic woman. The shots follow one another. We first find her in a car. She then appears in the restroom of a nightclub. More relaxed, she finally travels the world on her skateboard. She ends up climbing to the top of a building, as though to gaze upon a city that belongs to her alone. Of course, her Yes I Am perfume never leaves her side and appears almost as the source of all her energy. Three descriptive words also appear one after another in this advertisement and speak volumes about the personality of the Cacharel woman: daring, independent and powerful.
Yes I Am, a concentration of seduction
While this advertisement has what it takes to charm a good number of women and men through its playful tone and the message it conveys, its perfume seems just as universally appealing. Its oriental and spicy scent does not go unnoticed, and its lipstick-shaped visual is particularly surprising. Cacharel's Yes I Am is a sensual and modern fragrance that opens with a fruity blend of mandarin and raspberry. Its heart, meanwhile, is a floral concentration wrapped in amber and resting on a spicy, creamy accord. Finally, Cacharel's Yes I Am comes to us in a sort of tube that looks quilted. Its smoked glass is very refined. Its collar is also very elegant, revealing the name of this perfume as though written by hand. Lastly, its spray nozzle takes the shape of a lipstick. It is a true invitation to discover the full generosity of this new scent.