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Cacharel

Yes I Am

Cacharel launched Yes I Am in 2018, an Eau de Parfum composed by Honorine Blanc and Christophe Raynaud and fronted by the singer Izzy Bizu. The house built it on an accord it calls Spicy Cremoso, a cardamom milk inspired by chai latte, brightened with raspberry and mandarin, in a bottle shaped like a lipstick.

Brand
Cacharel
Launch year
2018
Perfumers
Gender
Women
Olfactory family
Floral
Secondary families
Oriental Spicy
Concentration
Eau de Parfum
EAN
3614271774989 (30 ml) · 3614271775016 (50 ml) · 3614271775047 (75 ml)

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Yes I Am

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Cacharel announced Yes I Am in January 2018, an Eau de Parfum for women sold in 30, 50, and 75 milliliters. Honorine Blanc and Christophe Raynaud composed it, and the house aimed it first at young women, around self-affirmation and independence.

A perfume of self-affirmation

The house places Yes I Am in the line of its great themes: the tenderness of Anaïs Anaïs, the love of Amor Amor, the will to change the world of Noa. Yes I Am adds boldness and independence, those of a woman ready to assert herself.

The two perfumers call it profoundly Cacharel, subtle and sexy, feminine and passionate, with a gourmand signature they want to be addictive. The house speaks of a composition inspired by the qualities of the ideal lipstick, and of the first Eau de Parfum built on a creamy and spicy contrast.

A line in colors

Yes I Am opened a line since extended with Pink First, Fabulous, Glorious, Delicious, Bloom Up!, and Gold. Today the house presents its collection as five colors, five attitudes, and five perfumes, and reserves for the original the role of the Power Girl’s perfume.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

On Parfumo, Finchen1976 smelled in January 2020 a raspberry syrup that ginger, cardamom, and sandalwood keep in check; in October 2020, Benlives was surprised that a scent finally lived up to such an extravagant bottle.

Read what critics say

What the community says

LongevityModerate
Fleeting1 voteAll day
SillageDiscreet
Intimate1 voteOverpowering

Season

Spring100 %
1 vote

Occasion

Evening100 %
1 vote

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The advertising

From Izzy Bizu to Shay Mitchell

Izzy Bizu lent her face to the 2018 launch; in 2020, the actress Shay Mitchell fronted the whole collection in a film by So Me.

In 2018, Cacharel made Izzy Bizu the face of Yes I Am, a British singer-songwriter of jazz and soul hailed less than a year earlier as breakthrough artist of the year. Her song White Tiger, from her debut album A Moment of Madness, then had 80 million streams.

At the launch, the house quoted her as saying that Yes I Am is unlike any other perfume, that you want to breathe it in again and again, and that wearing it gives her confidence, like the finishing touch before setting out to conquer the world.

In 2020, the actress Shay Mitchell became the spokesperson for the whole collection, Yes I Am included, alongside Yes I Am Pink First and Yes I Am Fabulous. The film, directed by So Me, surrounds her with Mademoiselle Gloria, Rachel Tee-Tyler, and Marta Lozano.

From the same line

More perfumes from Cacharel

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Also composed by Honorine Blanc

All creations by Honorine Blanc

Also composed by Christophe Raynaud

All creations by Christophe Raynaud

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