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Cacharel

Yes I Am Pink First

Pink First, the second version of Yes I Am by Cacharel. Cacharel has always made femininity its priority. Thus, its olfactory catalog offers several essences, each corresponding to a specific moment in a woman's life. Anaïs Anaïs is the fragrance for shy, carefree young girls.

Launch year
2019
Gender
Women
Olfactory family
Floral
Secondary family
Fruity
Concentration
Eau de Parfum
Yes I Am Pink First

Where to buy

Amor Amor is the fragrance for lovestruck teenage girls, a juice charged with passion. Nevertheless, over time, the Cacharel woman has learned to free herself from constraints. Freer than ever, she lets her femininity burst forth for all to see, as evidenced by the Yes I Am fragrance from 2018. Today, this juice reinvents itself and becomes Yes I Am Pink First. Focus on this cheerful and positive composition.

Yes I Am Pink First, the fragrance of a woman radiant with life

Yes I Am Pink First is much more than a perfume, it is a pledge of independence and emancipation. It invites the woman who wears it to have full confidence in herself. Yes I Am Pink First is a juice charged with optimism aimed at all strong and determined women. In the same vein as its predecessor, it exalts creative ambition and overflowing spirit. Its description could not be clearer: Yes I Am Pink First is the new perfume from Cacharel for women who have the power to always see the bright side of life. Bold and assertive, Yes I Am Pink First women prefer to add pleasure to everything they do! This perfume is a new declaration of femininity through a more pop lens! On screen, this juice is still embodied by Izzy Bizu, face of the campaign for Cacharel since 2018. This internationally successful singer lends not only her image to the Yes I Am campaign but also her voice. Independent, bold and determined, she fits this essence perfectly.

Yes I Am Pink First by Cacharel, a pink and creamy juice

To get more to the heart of the matter, Yes I Am Pink First is a floral and fruity perfume. Today, Cacharel has chosen to enrich it with a creamier accord than before, Cremoso, a compound of warm milk, cardamom and sandalwood. The creaminess of this perfume is undeniable. The top notes of Yes I Am Pink First by Cacharel appear fruitier. They consist of pear and raspberry. Its heart, meanwhile, is lit up with a large feminine bouquet of jasmine, orange blossom and ginger flower. Its spicy Cremoso is finally enhanced with ambroxan for a more seductive and animalic rendering. As before, Yes I Am Pink First comes in a trompe-l'oeil bottle, shaped like a lipstick tube. After all, what better feminine code than this one? Its once intense red spray has given way to a flashy pink. Its golden bottle, meanwhile, has been replaced by a dark silver. Just like the red of the previous Yes I Am, the pink of Yes I Am Pink First is a color intensely linked to femininity. Its appeal is universal. The whole is delicately engraved with the name of this perfume. The base of Yes I Am Pink First, meanwhile, gives the appearance of a quilted object. Its smoky color is absolutely captivating.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

Olfastory’s review

In 2018, the house of Cacharel decided to surprise its audience by creating a fragrance presented in a bottle with a rather unusual silhouette. Named Yes I Am, its fragrance took the shape of a small lipstick tube, while releasing in its sillage a spicy and floral breath, a mark of assertive and seductive femininity. Then, barely a year after its release, Cacharel decided to repeat the experience by unveiling a new composition: Yes I Am Pink First. So how is this juice so different from its predecessor? Here is our review on the subject.

Read the review

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The advertising

The film I am not a Lipstick

A film titled I am not a Lipstick brings together Izzy Bizu, Jessica Errero, Maria Pedraza and Sarah Ellen on White Tiger, a remix by the Cat Carpenters.

The advertising film is titled I am not a Lipstick. In it, Izzy Bizu throws the bottle, which is then passed from hand to hand among several young women, each describing herself in turn: I am strong, I am sweet, I am playful. The soundtrack is White Tiger in the Cat Carpenters remix, a single released in 2017 by the British singer.

Four faces of the campaign come together: Izzy Bizu, already associated with Yes I Am, French actress Jessica Errero, Spanish actress Maria Pedraza and Sarah Ellen. The French press describes a pop and glamorous film in which they assert their independence. One retailer refers to the quartet as PINK GANG. The advertisement went online in March 2019, with credits for the four performers and the music.