Cacharel and its perfume for women Yes I Am The Cacharel house was created in 1960 by Jean Bousquet. Since that day, it has strived to preserve a certain complicity with women. Each of its perfumes tells us a story and, while they all possess a share of sensitivity, they can also be very different from one another.
It was in 1962 that the Cacharel house was founded by Jean Bousquet. He quickly became known for his legendary crinkled cotton blouse, an emblematic piece of 60s-70s fashion, on par with culottes or shift dresses. Still fully rooted at the heart of trends, Cacharel has been celebrating femininity for many decades now. Its first perfume, meanwhile, appeared in 1978. Dedicated to young women, it was called Anaïs Anaïs. Today, however, that young woman has well and truly grown up, and sensuality is more assertively embraced than ever at Cacharel. Its latest star fragrance is called Yes I Am and comes in a bottle shaped like a lipstick tube. So, what is the truth behind this optical illusion? Does its boldness rest solely on its visual? Here is our review on the subject.
Olfastory’s review
Yes I Am, an icon of femininity according to Cacharel
First of all, it is almost impossible to talk about Yes I Am without mentioning its bottle. Indeed, this is the first thing noticed when this perfume is brought up... Unlike any other bottle, it takes the shape of a lipstick tube, with a quilted look and a spray nozzle resembling a lipstick bullet. Its name, meanwhile, appears elegantly on its golden collar. By choosing such packaging, Cacharel makes the choice to stand out, but not only that... The design of this perfume speaks volumes about the fragrance it contains. Indeed, lipstick is one of the greatest symbols of femininity around the world. It is a mark of self-affirmation, glamour and sensuality. Long reserved for pin-ups, it now finds its way into almost every woman's bathroom. Here it suggests that the Cacharel woman has well and truly grown up, making Yes I Am a perfume of independence. Forget the timid, reserved juices of the past. Yes I Am aims to be more exuberant and turns the woman who wears it into a true icon of glamour!
The addictive recipe of Yes I Am
However, merely establishing itself as the accessory of a charismatic woman is not enough to give rise to success. If Yes I Am already enjoys such renown, it is simply because it also conceals many other assets, starting with its recipe. Its opening based on raspberry is full of gourmand appeal. Then, white flowers reveal themselves in its heart, with intensity and opulence. Amber warms the atmosphere, before Yes I Am fully unveils its secret weapon of seduction: a spicy cremoso accord as warm as it is fiery. More specifically, this combines a note of milk with cardamom and sandalwood. The result is an enveloping, spicy and powerful perfume. There is no point trying to resist its charm. Both visually and olfactively, Yes I Am is a resounding success!