Cacharel and its perfume for women Yes I Am The Cacharel house was created in 1960 by Jean Bousquet. Since that day, it has strived to preserve a certain complicity with women. Each of its perfumes tells us a story and, while they all possess a share of sensitivity, they can also be very different from one another.
In 2018, the Cacharel house gave birth to a new perfume, synonymous with emancipation and self-affirmation. Named Yes I Am, this juice speaks to the seductresses of our era, celebrating self-confidence, determination and strength. With its capital I, Yes I Am invites women to assert themselves. She who chooses to wear this perfume decides the woman she will be tomorrow! The message is as strong as it is seductive... On the scent side, this materializes through a floral, spicy and fiery breath. Undeniably, Yes I Am is the perfume of a woman who is not afraid of anything. But then, what about its bottle? Its unexpected bottle opts for a trompe-l'oeil effect and does not go unnoticed either.
Yes I Am, a bottle shaped like a lipstick
While most perfume bottles are either round, cylindrical, rectangular or cubic, Yes I Am is completely different. Indeed, it plays with the repurposing of objects and takes on the shape of an entirely different feminine accessory. Conceived as a trompe-l'oeil, it is nearly indistinguishable from a small lipstick tube. Thus, it has a slender cylindrical body, topped with a small beveled bullet, which here serves as the spray nozzle. Of course, the choice of this visual was not made at random. By choosing to present its perfume in a lipstick tube, Cacharel appropriates one of the most powerful feminine codes on the planet. For decades, it has been the embodiment of glamour, worn on the face as a genuine mark of independence. Moreover, this fake makeup is presented to us in the most emblematic color of passion: a flamboyant red, a token of sensuality and seduction.
The absolute refinement of Cacharel's Yes I Am
While Cacharel chose to present its perfume in a lipstick tube, it must be acknowledged that this is not just any ordinary case. For a more luxurious finish, its glass is quilted in appearance. It is also enriched with a deep black hue, appearing smoky at its base. Its gradient is subtle but only amplifies its natural class. Moreover, the whole is embellished with a golden collar, contrasting with the rest of this bottle. Yet there is no better color than gold to attract every glance and illuminate femininity! Cacharel's red is certainly bound to turn quite a few heads! The beveled cap is engraved with Cacharel's C, while the Yes I Am inscription appears on its collar, as though engraved by hand.
Like all feminine perfumes, Yes I Am comes in several sizes. It comes in more or less slender spray bottles of 30, 50 or 75 ml.