Cacharel launched Yes I Am in 2018, an Eau de Parfum composed by Honorine Blanc and Christophe Raynaud and fronted by the singer Izzy Bizu. The house built it on an accord it calls Spicy Cremoso, a cardamom milk inspired by chai latte, brightened with raspberry and mandarin, in a bottle shaped like a lipstick.
A lipstick-shaped bottle: quilted smoked glass, a pale gold collar engraved YES I AM, and a bright red cap marked with the Cacharel C.
Cacharel designed the Yes I Am bottle after a lipstick, which the house sees as the essential object for today’s women and turns into a symbol of emancipation. At the launch, the house said it wanted the bottle to be a weapon serving the confidence of the woman who wears it.
The bright red cap imitates the bullet of a lipstick and bears the engraved Cacharel C. On the pale gold collar, the name stands out like a manifesto, YES I AM, above a smoked-glass bottle with a quilted texture.
The Eau de Parfum is sold in 30, 50, and 75 milliliters. On its pages, the house points out that the object is not a Cacharel lipstick but a perfume bottle, so easily can the resemblance mislead.
From the same line
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Also composed by Christophe Raynaud
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- L'Eau Kenzo Aquadisiac pour FemmeKenzo
- La Nuit Trésor Eau de ToiletteLancôme
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