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Valentino

Uomo Born in Roma Purple Melancholia

Uomo Born in Roma Purple Melancholia is an eau de toilette for men by Valentino, launched in early 2026 alongside the Donna version. The house describes it as an ambery aromatic woody: cardamom opens it, lavandin forms its heart, and a creamy coconut accord melts into amber woods, over the bergamot and lavender trail of Born in Roma Uomo.

Brand
Valentino
Launch year
2026
Gender
Men
Olfactory family
Woody
Secondary families
Oriental Aromatic
Concentration
Eau de Toilette
EAN
3614274626865 (50 ml) · 3614274626872 (100 ml)

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Uomo Born in Roma Purple Melancholia

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Valentino launched Uomo Born in Roma Purple Melancholia in early 2026, as a duo with Donna Born in Roma Purple Melancholia, an eau de parfum. The eau de toilette extends the Born in Roma line, introduced in 2019, and the house presents it as the latest shade in its olfactory palette.

An ode to bonds

For Valentino, Purple Melancholia celebrates the bonds of the past and a singular individuality: an ode to the extraordinary person who makes a life better simply by being there. The house wants an eau de toilette made to be worn and to be remembered, one that invites the wearer to reopen comforting memories.

The Uomo version differs from the Donna in its concentration: an eau de toilette, offered in 50 and 100 ml, whereas the women’s version is an eau de parfum.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Joshua Graham, of Attitude, likes the cardamom opening and a coconut accord that is refined rather than tropical: a grown-up scent that gets noticed without demanding anything. Varanis Ridari, of the blog The Scented Devil, rejects it: a woody coconut close to Jean Paul Gaultier’s Le Beau, with a medicinal lavandin.

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What the community says

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The advertising

Adut Akech and Anwar Hadid, 2026

Adut Akech and Anwar Hadid, the couple in the first Born in Roma images in 2019, front the campaign for both Purple Melancholia fragrances.

An advertising film posted in February 2026 on Valentino Beauty’s YouTube channel brings together Adut Akech and Anwar Hadid for both versions of Purple Melancholia. The two models were already the couple in the Born in Roma images unveiled in 2019.

The campaign is organized around a question, “who is your purple”, which refers to the person whose presence enriches a life.

The launch went through a private Valentino Beauty House in London, on February 19, 2026, during London Fashion Week; the brand’s global ambassador, Colman Domingo, was its host.

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