Valentino
Vendetta Uomo
Marie Salamagne signs this 2026 masculine for Valentino, a woody spicy according to the house as well as Fragrantica. Peruvian ginger at the opening, a cinnamon liquor accord unique to the brand at the heart, patchouli backed by woods in the base. The name comes from a Vendetta Uomo from 1991, leathery, created by Édouard Fléchier: the house revives the name without replaying its formula. Launched as a duo with Vendetta Donna.
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Valentino Beauty, under license from L'Oréal, announces on July 13, 2026 its first prestige fragrance franchise in six years. It takes the form of a duo, Vendetta Donna and Vendetta Uomo, whose American launch is set for the end of August 2026.
The name revives that of a perfume created under Valentino Garavani in 1991, whose masculine had been composed by Edouard Flechier around a leather and oakmoss accord. The 2026 duo does not recreate these original juices: it borrows the name, not the formula.
The masculine version is signed by Marie Salamagne. The house presents it as a woody spicy Eau de Parfum, described as "the scent of unstoppable passion", and describes it on valentino.com as a composition that explores sensuality through texture and contrast. Three notes are highlighted as signature: Peruvian ginger, an exclusive Cinnamon Liquor accord and a patchouli essence carried by woods. The perfumer specifies her choice of material: I selected a very pure patchouli essence, preserving its raw woody character while amplifying its depth. The feminine counterpart, Vendetta Donna, is entrusted to Dominique Ropion and Andrew Everett.
Olfactory pyramid
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The advertising
Two lovers on the run, red ground
Inez & Vinoodh photograph Dakota Johnson and Alexander Skarsgård as lovers on the run, against a red backdrop and low light.
The campaign is entrusted to the photographer duo Inez van Lamsweerde and Vinoodh Matadin, and carried by two new ambassadors, Dakota Johnson and Alexander Skarsgård. Dakota Johnson was already a fashion ambassador for the house before Vendetta.
The staging relies on an imagery of lovers on the run, an us-against-the-world narrative held between intimacy and movement. The central visual shows Johnson leaning over Skarsgård, in a scarlet dress, both stretched out on a red ground in low light.
The first visuals are unveiled on July 13, 2026. A film following Donna and Uomo is announced for the following weeks, without dialogue; Skarsgård mentions a shoot in the countryside involving fast driving and a moving car.