Valentino

His first creations appeared in Frédérico Fellini’s film La dolce vita, which gave his career a boost… Highly regarded by stars, Valentino opened his first fashion house in Rome in 1960. Valentino liked to play with fashion and its codes. His clothes had a rare, delicate elegance, and poppy red quickly became his signature color… For more than 50 years, the prestige of Valentino garments has never faltered.

Valentino Garavani, the story of an ambitious man

Valentino Garavani presented his first collection at the Palazzo Pitti in Florence in 1963. Then, in 1967, he designed a “White” collection dedicated to Jackie Kennedy. When she wore one of his outfits for her wedding to Aristotle Onassis, the Valentino style could be said to have entered the legend of haute couture. The designer’s style favored contrasts between black and white as well as elegant, chic cuts. He also gave pride of place to poppy red, which quickly became known as “Valentino red.” Buoyed by his success, Valentino created a line of jewelry accessories, as well as a line of cosmetics and perfumes. In 1998, Valentino decided to step down from the management of his fashion house and sold it to the Marzotto group for several million euros. He presented his final haute couture collection in 2007.

Valentino fragrances

Like Valentino himself, his fragrances are marked by refinement. The house’s first essence was a fragrance simply named Valentino... Among his major fragrances is Valentino Gold. Created in 2002, this fruity chypre is a concentrate of glamour and sophistication. Valentina, created in 2011, is an oriental floral inspired by the city of Rome. It was followed by Valentina Assoluto, a more intense version than its predecessor, and Valentina Oud Assoluto, where oud wood, cardamom, and orange blossom give a more oriental dimension to Valentina. Other flankers were also created, such as Valentina Poudré and Valentina Pink. Valentino Uomo is the brand’s first masculine fragrance. Both classic and radiant, it is the fragrance of a simple, traditional man. In 2016, Valentino created Uomo Intense to bring an additional oriental facet to the original composition.

Valentino Garavani was a young Italian passionate about fashion when he completed his fashion studies in Paris. A first collection in 1963, a first boutique in 1969, brought Valentino the recognition he deserved. The world loved his clean-lined elegance. He favored contrasts, played with fashion, and created a line of poppy red clothing that would become his signature color. Valentino later created an accessories line as well as a fragrance department in 1986… Elegance, yes, but elegance the Italian way.