Signature
Montblanc launched Signature in 2020, a women’s eau de parfum composed by Nathalie Gracia-Cetto and Guillaume Flavigny. The house describes it as floral and musky: clementine opens onto a heart of vanilla, magnolia and ylang-ylang, extended by musk, amber and benzoin. Its opalescent bottle pays tribute to the house’s inkwell.
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Montblanc launched Signature in spring 2020, as a 30, 50 and 90 ml eau de parfum, Now Smell This reports, classing it among musky floral orientals. The fragrance is signed by Nathalie Gracia-Cetto and Guillaume Flavigny.
The house tells of an unforgettable woman, the author of her own life, whose personality marks everyone she meets, just like her perfume. Signature blends, it says, the sensuality of an enveloping vanilla with the clean facet of musks, for an addictive, chic and feminine signature.
Writing as a thread
The name refers to writing, the foundation of Montblanc’s history. The house invites the wearer to open the bottle to write her next chapter, and entrusts the campaign to the French-Belgian writer Diane Ducret, presented as an independent woman, the author of her own story.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
A writer rather than a model
Writer Diane Ducret announced in June 2020 her role as the face of the campaign for Signature, a choice of an essayist rather than a model.
Diane Ducret, a Franco-Belgian writer, announced on June 8, 2020 on her own account that she was becoming the face of the campaign for Signature. The perfume press and an interview with L'Officiel subsequently confirmed this status, along with the choice of an essayist standing in as the advertising face.
The choice of Diane Ducret is reported as that of a woman who decides to be the author of her own life. The only documented photo credit, a portrait by Cédric Bihr taken at the Café de Flore in Paris, accompanies the September 2020 interview without being identified as the advertising visual itself.
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