Uomo Born In Roma Stravaganza
Uomo Green Stravaganza: the Italian fougère infused with green coffee Born in Roma Uomo Green Stravaganza revisits Roman elegance in a green and smoky composition: a burst of Calabrian bergamot awakens the skin, a black coffee accord pulses at the heart, then a duo of star anise and smoky vetiver traces a dark woody sillage, as vibrant as the alleys of Trastevere at dusk.
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Fact sheet
- Full name: Valentino Uomo Born in Roma Green Stravaganza
- Olfactory family: Fougère • Amber • Woody
- Concentration: Eau de Parfum ≈ 18%
- Launch: December 2024 (2025 collection)
- Sizes: 30 ml • 50 ml • 100 ml • 150 ml refill
Perfumer & concept
Designed by the Valentino Beauty Lab, the fragrance juxtaposes the citrus freshness of bergamot, the sensual bitterness of coffee and the woody depth of a toasted vetiver to express a bold green extravagance.
Rockstud bottle: the emerald becomes armor
Visual design
The octagonal bottle set with the house's iconic pyramid studs is tinted a translucent emerald green. The black metal ring, engraved “VALENTINO”, underscores the brand's street-couture spirit.
Sustainable commitment
• Glass incorporating 15% recycled material.
• Unscrewable pump: 150 ml aluminum refill, –58% glass per use.
• FSC cardboard box, vegetable inks, no cellophane.
“Verde Stravaganza”: the call of Rome's secret gardens
In the advertisement film, a skater cuts through a tropical greenhouse at dusk; with each trick, wisps of smoky coffee blend with green cypress effluvia. The Roman night ignites in a coffee-vetiver aura, symbol of a free, haute couture masculinity.
Detailed olfactory pyramid
Top notes: bergamot & green leaves
Zesty Calabrian bergamot, underscored by a hint of crisp greenery evoking fresh sap.
Heart notes: black coffee accord & clary sage
Roasted Arabica coffee delivering its velvety bitterness, surrounded by a slightly camphoraceous aromatic sage.
Base notes: star anise, smoky vetiver & amber woods
Anise lends an unexpected licorice facet; Haitian vetiver, smoky and earthy, binds with a modern amberwood for long-lasting longevity.
Three reasons to wear Uomo Green Stravaganza
- Signature contrast: icy citrus, burning coffee, smoky wood.
- Versatile sillage: elegant amber fougère, ideal day and night.
- Eco-responsible refill: less glass, same olfactory impact.
Recommended wearing moments
Context — Dose — Desired effect
Bracing wake-up
1 spray on the collar
Bergamot-coffee flash
Creative meeting
1 spray on the wrists
Inspiring green freshness
Terrace dinner
2 sprays on the chest
Sophisticated coffee-anise cloud
After-party
+1 on the nape
Amber vetiver sillage until dawn
Verdict: green extravagance for men
Valentino Uomo Born in Roma Green Stravaganza combines bergamot freshness, coffee energy and vetiver depth in a refillable green Rockstud bottle. A new code for lovers of modern fougères, between Roman heritage and contemporary boldness.
Olfactory pyramid
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The advertising
Alleys, scooters and a group of friends
45-second film directed by Harmony Korine with Adut Akech and Anwar Hadid, visuals by Luigi & Iango, set in European alleyways.
The campaign film, forty-five seconds long, is directed by American filmmaker Harmony Korine, who surrounds the two ambassadors with a group of friends. The action takes place in the alleys and stairways of an old European town, amid scooters and repeated appearances of the Rockstud bottles in the shots. The campaign was covered by the fashion press starting in February-March 2024.
Adut Akech and Anwar Hadid, both ambassadors for the house, appear alongside Igor Vojinovic, Phoebe Matthews, Sascha Rajasalu, Venuz Lee and Alay Deng. The visuals are photographed by the duo Luigi & Iango, styling is by Joe McKenna and makeup by Lucia Pieroni; Pierpaolo Piccioli is credited as artistic director.
Pierpaolo Piccioli, creative director of Valentino, describes green as a color close to nature and calm, but also extravagant. The campaign's message is phrased for her, for him, for them.