The Scent Pure Accord

This fragrance took little time to seduce men. Since its release, The Scent has had every opportunity to be reinvented several times, in Intense, Private Accord or Absolute editions. Once again, in 2021, the story repeats itself. The Scent becomes The Scent Pure Accord, a more luminous fragrance, synonymous with seduction and complicity.

The Scent Pure Accord, the fragrance of a seductive and sensual man

The Scent Pure Accord offers the portrait of a committed and sensual man, engaging in an intimate game with his partner. This fragrance awakens the senses and draws inspiration from a feeling of total fulfillment. With it, sweet words are whispered in the ear. It is an experience to be savored again and again. The Scent Pure Accord departs considerably from the masculine image of the Hugo Boss house, usually rather dedicated to charismatic and ambitious businessmen. Here, personal life takes precedence over the professional aspect. Everything is seduction, charisma and emotion.

The exotic and aphrodisiac breath of The Scent Pure Accord

On the scent side, The Scent Pure Accord is not diametrically opposed to its predecessors. In fact, it even contains the same main raw material as the very first Hugo Boss edition. The Scent Pure Accord is built around maninka fruit, whose exotic scent comes from South Africa. Reputed to be the passion fruit, with aphrodisiac properties, it is here combined with ginger. This ingredient gives the whole a vivacity and an intense, slightly peppery energy. Yet the whole softens quickly. The Scent Pure Accord ends with a final breath of white suede, an ingredient as velvety as it is sensual, gliding over bare skin like a caress. Thus, The Scent Pure Accord displays a perfect balance between warmth and light, ardor and softness. It brings another dimension to this timeless story of seduction, initiated six years ago already.

Hugo Boss’s champagne bottle

From then on, all that remains is to discover the visual of this new fragrance. It retains the silhouette of its predecessors. Its bottle remains unchanged. It is still a thick glass cylinder, protected by a metal ring, almost serving as armor for the precious liquid it contains. The Hugo Boss brand name is embossed on its glass walls. The only real difference: its color. For the very first time, The Scent Pure Accord lightens up and adopts a champagne color, present just as much on its metal edges as on its cap, in its juice or on its cardboard box. It instantly becomes more luminous and precious.