Idole

Between these house bestsellers, other fine creations have come into being, such as the highly original Idole, which paid homage to the Roaring Twenties by offering entirely novel and boldly original floral-saffron accords.

When Armani draws on the 1930s to compose an ode to femininity with Idole

Armani style perfectly combines elegance with modernity, sobriety with a remarkable and original chic. Since 1982 the Armani house has also become a perfume house, but it was specifically with Aqua di Gio in 1995 that it achieved its very first bestseller. From then on, Armani's masculine fragrances are very often imbued with a Mediterranean freshness, whereas the feminine fragrances become far more sensual and carnal, in the image of the curvaceous and radiant Italian women the master couturier dresses with passion.

With Idole, launched in 2009, the Armani house set out to surprise its audience by offering floral accords that were both highly original and distinctly retro, formulating a composition entirely at odds with its usual style. Bruno Jovanovic's work is indeed highly creative, drawing inspiration from the fragrances of the 1930s, when delicate floral notes were blended with spices such as saffron. Idole is thus a tribute to those floral saffron fragrances once worn with charm and elegance, along with a touch of sensuality…

The Idole campaign, by contrast, is shot entirely in a very restrained black-and-white aesthetic, yet it is not without the charm and sensuality typical of Armani. As for the muse chosen to represent Idole, she was selected, according to Giorgio Armani, for her freshness and her modernity.

Idole, or the surprising fragrant encounter between floral notes and leather notes

The magnificent Idole bottle was designed as a kind of jewel-bottle that reflects light across its many facets, so as to do justice to the juice, almost gold in color. Like an offering to the Idole, to Giorgio Armani's dreamed-of and glorified woman. It should be remembered that Bruno Jovanovic designed Idole to represent a woman who is, according to Armani, an irresistible blend of grace, beauty, and a free spirit.

Idole thus opens on citrus notes of orange, enhanced with davana, a powerful, syrupy and fruity Indian flower. A touch of ginger lends its spicy freshness to this highly original opening. Then jasmine and rose, quintessentially feminine floral notes, come together with a colorful and powerful saffron. The warmth and dynamism of woody notes of patchouli and vetiver blend with the sensuality and strength of leather and styrax notes.

The IDOLE woman radiates a magnetic sensuality and a natural grace. She is exquisite and captivating. Sexy and sensual, she is expressive, yet reveals a true strength of character. Free to be herself. The elegance of her soul makes her resolutely sublime. Armani for Idole.