The Scent Pure Accord, the latest novelty from Hugo Boss. In our postmodern world, seduction has become too easy, too available: an immediate visual satisfaction that requires no effort. In 2015, the Hugo Boss house decided to see things differently and gave us a fragrance named The Scent, designed for a committed, seductive man, yet attentive to his partner.
In 2021, the Hugo Boss house signs a new story of seduction, love and complicity. Thus, the house presents two new fragrances for men and women, named The Scent Pure Accord. Infinitely luminous, they are synonymous with emotions, sharing and sensuality. With The Scent Pure Accord, the man listens to his partner. He whispers sweet words in her ear and knows how to be passionate when needed. Everything is a matter of balance, both visually and olfactorily. Moreover, what about its bottle? Decoding its visual.
The Scent Pure Accord, cardboard packaging synonymous with restraint
Let us begin by unwrapping this new product, discovering its lovely cardboard box. On the packaging side, the Hugo Boss house does not go for embellishment and gets straight to the point. Its box adopts a classic, rectangular shape, on which the silhouette of The Scent Pure Accord bottle is outlined, itself contained inside this packaging. Two main shades appear here: a champagne recalling the softness of skin, paired with a more metallic and masculine gray. More than ever, natural colors are the order of the day. The Scent Pure Accord relies on a clean and timeless visual, ideal for suiting all generations. No embellishment has a place here, which fits perfectly with the usual aesthetic of the Hugo Boss house.
A bottle as tender as it is virile
Inside this cardboard box is hidden the glass bottle of The Scent Pure Accord. It retains exactly the same shape as the previous versions of The Scent. The whole forms a thick glass cylinder, whose heavy walls are the mark of its refinement and virility. Moreover, this very masculine side is further amplified by straight, vertical lines. Here, softness and roundness face a few stricter elements. Likewise, the Hugo Boss name is written in an imposing script, embossed directly onto its glass. The Scent Pure Accord appears, for its part, more discreetly, at its base.
The new champagne shade of The Scent Pure Accord
The real novelty of this visual lies rather in its unprecedented color. Once amber, The Scent Pure Accord becomes lighter and more luminous. Here, this visual evokes all the vivacity and refinement contained in this bottle. Champagne is everywhere, whether in its juice, on its cardboard box, or on the metallic cap of this fragrance. It instantly inspires refinement, luminosity and luxury.
The Scent Pure Accord comes in two different sizes. It is available in 50 and 100 ml spray bottles.