Hugo Boss
The Scent for Her
Boss The Scent for Her, a fragrance that is nothing if not seductive. After Boss The Scent was revealed in 2015, Hugo Boss imagined Boss The Scent for Her, which came out in June 2016. This feminine fragrance aims to be sensual and thoroughly seductive, just like its masculine counterpart. Together, the two form a couple worthy of the prestige of the house of Hugo Boss.
Where to buy
The two fragrances embody the ideal couple, according to Hugo Boss… The house of Hugo Boss began as a ready-to-wear brand created in 1924 by the tailor Hugo Ferdinand Boss. Making clothing for men, then for women, the house of Hugo Boss turned to perfumes in the 1980s… A great success.
Boss The Scent for Her, the couple is finally created!
This fragrance for women is presented as a floral, fruity and gourmand essence. Beyond its aromatic richness, Boss The Scent for Her plays on the register of femininity and seduction. On this point, this fragrance resembles its masculine counterpart. The trendy character of Boss The Scent for Her also echoes the clothing collections of the house of Hugo Boss. The fragrance opens with juicy notes, such as peach, reproduced here through synthetic molecules. It is paired with the voluptuousness and seduction of freesia, a delicate flower. The heart is essentially built on osmanthus. The composition ends on notes of roasted cocoa, which heightens the gourmand and carnal side. The Boss The Scent for Her woman is sun-kissed, captivating, elegant and thoroughly seductive!
The Boss The Scent for Her bottle
The Boss The Scent for Her bottle is a little jewel… It resembles a pretty cage made entirely of precious glass. This glass is transparent, leaving room for the intense amber-colored juice. The energy this color radiates seems to want to burst out of its cage… The lines of the bottle are clean, and its shape offers soft curves to recall the femininity of the fragrance. The bottle is then fitted with a gold-toned metal cap, which gives it an exceptionally elegant finish. An exceptional fragrance deserves an exceptional model… To embody the Boss The Scent for Her woman, the house of Hugo Boss called on Anna Ewers, a German model. To form the ideal couple, she is joined by Theo James, a Hollywood actor who had already represented Boss The Scent.
Boss The Scent for Her is a feminine fragrance in the image of its masculine counterpart, imbued with seduction… Exceptional fragrances, a majestic bottle: the house of Boss spared no effort in creating a magical fragrance that embodies the elegant, captivating, sensual and seductive woman. Floral, fruity and gourmand, the Boss The Scent for Her composition is far from done making people talk...
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The advertising
After the huge success of the masculine fragrance Boss The Scent, Hugo Boss unveiled Boss The Scent for Her in 2016. Ultra feminine, it forms with its alter ego one of the most glamorous couples. Boss The Scent for Her is considered a floral, gourmand and sensual essence. An exceptional fragrance, Boss The Scent for Her is filled with seduction, just like its masculine counterpart. To represent this essence, a true concentrate of sensuality, Hugo Boss chose a face of the campaign who radiates the same emotions, namely Anna Ewers.
A game of seduction at the heart of the Boss The Scent for Her clip
The advertising clip features the German model Anna Ewers, who forms one of the most glamorous couples with Theo James, the one who represented the masculine version of Boss The Scent. Together they form a carnal couple; they touch, caress, and are irresistibly drawn to one another like two magnets. Bathed in warm-toned lighting, and under the camera of Grey London, the two lovers move through more or less daring close-ups and offer a thoroughly sensual game of seduction between equals, filmed extremely close to the bodies of the two faces of the campaign.
Anna Ewers, more seductive than ever for Boss The Scent for Her
Anna Ewers was born in Germany in 1993. She was only 16 when she was noticed, but nonetheless chose to finish her studies. It was the designer Alexander Wang who discovered her, and Anna Ewers then became his muse. In 2013, she began walking the runway for Balenciaga, before representing Prada, Ralph Lauren and Dolce & Gabbana, among others. The beautiful German model was also voted “model of fashion week” in Milan. It was in the Boss The Scent clip that Anna Ewers appeared for the first time, alongside Theo James, and it is the same seductive couple found again in the interpretation of Boss The Scent for Her. Regarding the fragrance she represents, Anna Ewers states that scent plays a very important role for her… When she wears the Hugo Boss fragrance, she feels more confident and seductive; it is the perfect fragrance for a date…
Boss The Scent for Her follows Boss The Scent, the enormous success of the house of Hugo Boss. Both ultra feminine and sensual, Boss The Scent for Her is a fragrance endowed with rare elegance. To represent it, the brand chose Anna Ewers, a German model who had already appeared in the Boss The Scent advertising clip, alongside Theo James. The couple is radiant and dazzling, in the image of the house of Boss’s two star fragrances.