Poême

Its name comes from the fact that he wanted a brand name that rhymed with “Place Vendôme”… At Lancôme, innovation is always the rule. More than 2500 researchers work every day to achieve perfection, in makeup as much as in perfume. In 1995, the Lancôme house unveiled Poême, a fragrance filled with poetic emotion.

The poetic world of Lancôme

As its name proves, Poême is crafted like a poem. One glimpses the soul of the poet, the feminine aura, the romantic presence of the gentlest of women. Poême conveys many emotions, without saying anything. Poême is a fragrance that is tamed little by little, it does not reveal itself all at once, and the woman who wears it will be in that image. Poême is the subtlety of poetic emotion mingled with serene femininity… A fragrance that makes one dream. The Poême woman is a free, joyful woman, naturally beautiful and sensitive. In poetry, as in love, it is said that emotion is born of surprise, and Poême is the proof of it.

The bouquet of flowers of Poême

Poême is like a bouquet of flowers designed to give rise to feelings. If the scent of Poême could be defined in a few words, one could say it is floral, rounded, opulent and powdery. The opening of Poême is rather exotic, since lychee blossom is paired with Himalayan blue poppy. The heart is contrasted, as it pits the frosted character of the snow flower against the sunny character of yellow mimosa. These flowers are joined by datura flower, which brings a carnal and particularly intoxicating side here, as well as by orange blossom, which brings luminosity and beauty. The base is meant to be sensual and voluptuous thanks to the presence of amber notes and vanilla. As for the bottle, it takes the shape of a glass prism with cut facets. Transparent, the bottle reveals the nectar. Amber in color, the juice wonderfully conveys the warmth of its essence. The whole is topped with a gold cabochon that adds a final touch of elegance.

In 1995, Lancôme presented Poême… A poem for a floral composition as moving as a poem. A fragrance that reveals itself little by little and that is tamed. A bouquet of flowers radiating beauty and luminosity that fills one with happiness. Poême, a fragrance that says a great deal, without saying anything… Listen to it!