Launched by Lancôme in 1995 and signed by Jacques Cavallier, Poême sets out to “say it all without a word.” The house describes it as a fragrance of shadow and light: the frosty Himalayan blue poppy answers the opulent, carnal datura flower, among white and yellow blooms, orange blossom, mimosa, jasmine. A vanilla base rounds it out. Juliette Binoche was its face from 1995 to 2000.
A transparent glass prism that sets feminine curves against clean lines and reveals a juice tinted by four colorants.
Lancôme describes the Poême bottle as a play of contrasts: an ultra-pure silhouette with feminine curves, and clean, perfectly drawn lines that make it a prism of light. The transparency of the glass extends the luminosity the house attributes to the fragrance.
The glass reveals a juice tinted by four colorants declared on the label, orange, red, yellow, and violet. The box is a crocus yellow which, for Elena Vosnaki, says more about the fragrance than the blue of its poppy.