Poême, how to say everything without a word Since 1935, the Lancôme house has had only one goal, creating more and more products to enhance women. It was after training under the famous perfumer François Coty that Armand Petitjean founded the Lancôme company.
The Lancôme house, famous for its cosmetics, quickly ventured into perfumery from its very first steps in the 1930s. It called upon the finest perfumers and the finest olfactory raw materials to offer luxurious and refined fragrances throughout the 20th century. Arriving precisely at the dawn of the 21st century, the house gave us two great perfumes that marked their time: Trésor and Poême. While one exuded fruit and flower, Poême set out to write the most beautiful lines of a bucolic story between shadows and light.
Poême, the declaration of love made to women and flowers by Jacques Cavallier and Lancôme
The Lancôme house has, since its beginnings, delighted in offering luxurious products composed with an almost artisanal craftsmanship in a century where numerous discoveries make it possible to recreate nature synthetically with much greater ease. This deliberate anachronism allows the house to stand out in a range of timeless products and fragrances that seek only to create beauty and goodness. Moreover, Lancôme perfumery is itself imbued with these flagship values, which in no way hinders the success of Lancôme fragrances, which are relatively classic.
Nevertheless, Lancôme also knows how to evolve with its time, which allowed it to give us in 1990 the precious Trésor, composed by Sophia Grosjman with its rose-peach accords, still very rare in perfumery at the time. Trésor, just like Poême launched in 1995, plays on delicate and balanced marriages between retro accords and beautiful modernity to win over a public of women who love precious fragrances.
Poême would thus be the floral counterpart to the lovely Trésor. Thoroughly feminine, it is drawn in the manner of a great timeless classic, where flowers govern all the perfumed emotions.
Say everything without a word. A fragrance of seduction and declaration… beyond words! Lancôme for Poême.
Flowers echoing one another for a luminous, amber Poême by Lancôme
For Poême, Jacques Cavallier, though considered the master of freshness since his incredible composition for L’Eau d’Issey pour Homme, drew for us a fragrance entirely clothed in flowers. For though the man excelled in the art of aquatic freshness, he is nonetheless a lover of floral and bucolic notes. With Poême, he also reminds us, if need be, that he knows perfectly well how to compose a floral perfumed score with fresh and amber contrasts that tint these classic flowers with lovely touches of modernity.
An oriental fragrance of shadow and light, Poême excels in the art of contrast. Frosted or sun-kissed, blue or yellow, restless or languid, its notes form a poetic olfactory figure. Lancôme for Poême.
Thus Himalayan blue poppy and lychee blossom are the fresh assets of Poême. This fresh and lightly fruity opening is quickly countered by the sun-drenched, almost honeyed heart of mimosa, orange blossom and jasmine. As for the depths, they become far warmer and more mysterious thanks to the magical, sensual datura flower and a touch of enveloping, gourmand vanilla.
Sometimes fresh, sometimes gourmand; sometimes radiant, sometimes nocturnal, the flowers of Poême carry us away in a whirlwind of emotions and surprises.