Le Jour se Lève

This is how Louis Vuitton's collection of seven fragrances from 2016 was crafted. Today, this prestigious collection is being enriched with an entirely new composition. Louis Vuitton is about to unveil its brand new feminine perfume. Le Jour se Lève will make its appearance by March 2018.

Louis Vuitton's return to perfumery

While Louis Vuitton has gained a certain notoriety in the field of perfumery since 2016, the house is in fact not attempting this for the first time. In 1927, it had already launched the perfume Heures d'Absence, then Je, Tu, Il in 1928, Réminiscences and Eau de Voyage in 1946. Unfortunately, no trace remains today of any of these creations. The Louis Vuitton house nevertheless wanted to try its luck again in the olfactory field, invoking its legitimacy in the matter through the trunk maker's legendary attachment to beauty cases and travel bottles over the course of the twentieth century. Louis Vuitton's luxurious luggage of the past contained padded compartments to protect fragile objects, including perfume bottles. Thus, the circle is complete. To achieve this, Louis Vuitton decided to hire the talented perfumer Jacques Cavallier-Belletrud in 2012. Over four years, he traveled the world in search of the finest scents. From this, he crafted 7 perfumes brought together under a single collection that we had the opportunity to discover in 2016. Today, Le Jour se Lève enriches this collection with a new, more airy and floral breath.

Le Jour se Lève, a floral and fruity composition

Le Jour se Lève is a perfume for women that reveals Jacques Cavallier-Belletrud's very personal tastes. Indeed, the creator chose to incorporate one of his favorite ingredients: mandarin. This citrus fruit is present from the very opening of this composition. Its freshness is paired with the tangy scent of blackcurrant. Then, this fruity flight is carried forward by a more floral and romantic heart. Sambac jasmine blends with magnolia and osmanthus. Finally, Le Jour se Lève blossoms fully into the sensuality of the Louis Vuitton woman. Her animalic quality is displayed in a wonderful game of seduction built on musk.

Dawn as a source of inspiration

As the name of this perfume suggests, it is a fragrance inspired by the beauty and mystery of dawn. It is akin to a beautiful spring day, when the flowers are still fresh and the sunrise gives off a very positive energy brimming with optimism. Le Jour se Lève is an ideal perfume for the summer season. Not heady, it retains a certain freshness. It is a concentrate of dynamism and vivacity to be worn every day.