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Yves Saint Laurent

MYSLF Le Parfum

MYSLF Le Parfum, launched by Yves Saint Laurent in 2024, is presented as a more intense interpretation of MYSLF Eau de Parfum released in 2023. The house classifies it as woody floral, built around a black pepper accord, orange blossom absolute from Tunisia, wood, and Bourbon vanilla. The bottle echoes the contrasting matte black of the lacquered Cassandre logo. Austin Butler remains the global face of the line.

Brand
Yves Saint Laurent
Launch year
2024
Gender
Men
Olfactory family
Woody
Secondary family
Oriental
Concentration
Eau de Parfum
EAN
3614274114669 (40 ml) · 3614274114652 (60 ml) · 3614274114645 (100 ml) · 3614274473643 (refill 150 ml)

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MYSLF Le Parfum

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MYSLF Le Parfum belongs to the MYSLF masculine collection by Yves Saint Laurent Beauté, born in 2023 with MYSLF Eau de Parfum and since extended into several versions, including an Eau de Toilette Intense and an Absolu. The house presents this 2024 edition as a new intensity, born from the contrasts of the modern man.

The MYSLF line draws, according to the specialized press, on a quotation attributed to Yves Saint Laurent evoking the encounter with oneself. It aims at a masculinity that the press describes as nuanced, raw and free, embodied by Austin Butler, ambassador of the collection since its launch.

In early 2025, YSL Beauté organized an open casting on social media to select an ambassador for the next MYSLF campaign, two years after the fragrance's initial launch, a sign of ongoing renewal in the communication around the collection.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

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The advertising

Born MYSLF, No Matter What

Austin Butler as the face of the campaign, series “Born MYSLF, No Matter What” with Lil Nas X and Peso Pluma, directed by Zoey Grossman.

Austin Butler remains the global face of the MYSLF line, including for the MYSLF Le Parfum campaign, according to the specialized press.

YSL Beauté recruited Lil Nas X, Peso Pluma, Shaboozey, Kid LAROI and Vinnie Hacker for a digital series titled “Born MYSLF, No Matter What,” celebrating MYSLF Le Parfum and shot by fashion photographer Zoey Grossman.

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