MYSLF, launched by Yves Saint Laurent in 2023, was composed by Daniela Andrier, Christophe Raynaud and Antoine Maisondieu. The house presents it as its first masculine woody floral, opened by a fresh bergamot, carried by an orange blossom absolute from Tunisia and supported by a base of Indonesian patchouli and Ambrofix™. The refillable bottle and the campaign fronted by Austin Butler accompany this launch, intended, according to the house, for a younger generation.
Monolith bottle in black lacquered glass with the Cassandre logo embedded, cap in zamak, refillable according to the house.
The house describes a monolith bottle in black lacquered glass, with an elongated, fluid silhouette, in which the Cassandre logo of Yves Saint Laurent is embedded in the glass.
According to WWD, the bottle was designed with the help of designer Suzanne Dalton and takes the form of a vertical rectangle in black lacquer becoming more transparent toward the bottom, with the YSL logo engraved in the mold.
According to Formes de Luxe, the bottle is made with 20% recycled glass by the glassmaker, who presents the engraving of the Cassandre logo in the mold as a technical feat; the cap, in black zamak, was created in partnership with PVL Beauté.
All bottle sizes are refillable, with the house offering a 150 ml refill usable across the 10, 40, 60 and 100 ml sizes; the cardboard box is certified FSC™ MIX.