My Way Floral, the new Eau de Parfum by Giorgio Armani It was in August 2020 that the Italian house Giorgio Armani decided to present a new perfume to women, as if to mark a real turning point in its history. Dedicated to the new generation, it was named My Way and encouraged each of the house's customers to travel the world to draw on new geographic and emotional encounters.
The Giorgio Armani brand remains deeply proud of its Italian origins. Thus, its perfumed creations are very often inspired by the Mediterranean part of the globe. Yet, since 2020, it has decided to write a new olfactory story and to encourage women to travel the world to draw on new encounters. In 2022, an unprecedented territory is explored once more: My Way Floral. So, what about the composition of this smooth and luminous juice?
The tangy and sun-kissed notes of My Way Floral
My Way Floral by Giorgio Armani owes its existence to perfumers Carlos Benaïm and Pascal Gaurin. They chose to head toward an amber and floral juice, opening with a tangy freshness. My Way Floral by Giorgio Armani relies first on the captivating breath of citrus, more precisely green mandarin paired with bitter orange. Also known as bitter orange, the latter is a great classic among citrus raw materials. A symbol of delicacy, it also evokes the scent of the Eaux de Cologne of the past. This is also paired with a radiant orange blossom, obtained through enfleurage in bitter orange oil. To this is added a touch of neroli, with a more floral and smooth odor. Note that this flower creates a kind of link between all the previously mentioned raw materials. It is a perfect compromise between the acidity of bergamot and the tangy or softer facet of mandarin.
The floral and smooth breath of My Way Floral by Giorgio Armani
At its heart, My Way Floral by Giorgio Armani turns toward a more floral world, as its name suggests. This addition of femininity and romanticism owes its existence to an addition of tuberose from India. A narcotic flower par excellence, it is also nicknamed the lily of the Madonna. Very expensive, it is reserved for fine perfumery. This white flower is a concentrate of femininity, with green, earthy, and slightly camphorous accents. Its smooth and carnal breath is further amplified by an addition of Bourbon vanilla. Finally, My Way Floral by Giorgio Armani closes with an ultimate breath of purity emanating from white musks.
A fragrance created in full respect of the planet
Note also that My Way Floral by Giorgio Armani is a fully carbon-neutral fragrance. Indeed, it is part of a more responsible approach initiated by the Giorgio Armani brand a few years ago. Its ingredients are rigorously selected so as to be more sustainable. Moreover, the captivating fragrance of My Way Floral by Giorgio Armani also comes in a refillable bottle. Once its contents are used up, it need only be filled again with one of its refills, which reduces its carbon emissions by 63 percent and its plastic use by 64 percent.