Si Fiori

Since then, this fragrance has won the hearts of women across the globe. A charismatic, sophisticated and luminous juice, it unfolds its natural elegance in a sensual sillage and keeps reinventing itself year after year. Even today, the Armani house has decided to bring its predecessor back into the spotlight, in a new form. Si Fiori is expected for March 2019 and promises to be a luminous, chypre and powdery fragrance.

Si Fiori, a new blend of charm and seduction

Si Fiori draws inspiration from its predecessors, while amplifying its floral scent. It also chooses to highlight the scent of the most famous flower in perfumery: rose. Used by women since time immemorial, it unfolds here its carnal, romantic sensuality. Si Fiori opens on fruity, tangy top notes. Its dynamism bursts through the incisive breath of green mandarin, wrapped in blackcurrant. Rose arrives in its heart and unleashes its full power, while being enhanced with patchouli and oakmoss. Neroli, a typically Mediterranean white flower, heightens the luminosity of the whole. Finally, Si Fiori explores a more seductive register in a base of vanilla and white musk. Its bottle, meanwhile, remains unchanged. Si Fiori comes in a bottle faithful to the Armani style, relying above all on an architectural look devoid of any excess. Featuring a rectangular base set against an asymmetrical cap, the Si Fiori bottle dares to embrace contrasts while preserving perfect harmony. Opaque black faces transparent pink, the two colors connected by gold rings, a mark of its refinement. On screen, Si Fiori will be embodied by several women, each more captivating than the last, namely actress Cate Blanchett, face of the collection for many years, joined this time by Chinese actress Elaine Zhong and models Adwoa Aboah and Sara Sampaio.

When Armani reinvents its floral collection into a Si fragrance

In choosing the name for its new fragrance, Armani decided to pay tribute to one of its already existing collections. Indeed, the house does not merely create clothing and perfumes. Its universe goes much further, and Armani even offers a wide range of flowers. These are part of a modern, delicate lifestyle. Armani's floral decorations are both fresh and harmonious, arranged in an impeccable style, as refined as it is discreet. All these decorations, of absolute finesse, are gathered in a collection called Armani Fiori, and now find their way into your fragrance. Undeniably, Si Fiori places the emphasis on understated elegance and femininity.