My Way: The new feminine fragrance from Giorgio Armani In August 2020, the Italian house Giorgio Armani presents its new feminine fragrance: My Way.
In 2020, the Giorgio Armani brand decided to write a new chapter in its history and craft an entirely new feminine fragrance. While Giorgio Armani has shone for several years with its feminine fragrance Si, the Italian house decided to paint a new portrait: that of an independent woman, nourished by lived experiences and encounters. A symbol of assumed freedom, the My Way essence takes us to the four corners of the globe thanks to its formula crafted from luxurious ingredients sourced from various regions of the planet. Between its clean-lined style, its eco-responsible values and its fresh, floral scent, My Way has more than one trick up its sleeve to win women's hearts
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Giorgio Armani's eco-responsible project
My Way by Giorgio Armani is a surprising fragrance that is part of an approach rich in strong values. Indeed, the Giorgio Armani house has taken the initiative to support disadvantaged regions as well as to reduce its impact on the planet. By 2025, the house is committed to reducing its carbon footprint by an additional 25%. And it is precisely in this way that the My Way fragrance was developed. Carbon neutral, it places emphasis on sustainability. Thus, its bottle is designed to be refilled endlessly. Innovative, refillable and recyclable, it saves 55% of glass, 32% of cardboard, 64% of plastic and 75% of metal! Furthermore, the ingredients contained in My Way all rely on fair trade projects. Thus, the Madagascar vanilla used in its formula is sourced exclusively in partnership with disadvantaged communities. My Way is also formulated with alcohol of plant origin, obtained from French sugar beets grown under environmentally friendly farming conditions. Thus, with My Way by Giorgio Armani, ecology rhymes with luxury and elegance.
The other strengths of the My Way fragrance by Giorgio Armani
Furthermore, beyond its purely ecological and ethical dimension, My Way has many other strengths. Its bottle is strikingly beautiful. It forms a clean-lined cylinder, whose glass walls reveal a pale pink-toned juice. At its top, a raw stone is encircled by a golden ring. One could almost believe it to be a sapphire. Its scented ingredients, meanwhile, come from the finest qualities available. Selected by Carlos Benaïm and Bruno Jovanovic, the perfumers behind its creation, they give rise to a fresh, fruity and floral essence. Thus, My Way by Giorgio Armani follows an olfactory pattern highly prized in women's perfumery. On screen, My Way is embodied by the Puerto Rican actress Adria Arjona, an exceptional symbol of liberated femininity. My Way by Giorgio Armani is much more than a new fragrance. It advocates for the preservation of the planet and encourages the woman who wears it to broaden her horizons, to seek out meaningful encounters around the world and to live ever more experiences.