My Way: The new feminine fragrance from Giorgio Armani In August 2020, the Italian house Giorgio Armani presents its new feminine fragrance: My Way.
The Italian house Giorgio Armani is one of the finest standard-bearers of Italian elegance and Mediterranean craftsmanship. However, its latest fragrance is more than ever turned toward the world. Named My Way, it encourages women to nourish themselves with new encounters and unprecedented experiences. Its motto? I am what I live. On the scent side, it materializes as a fresh, fruity and floral breath, crafted from raw materials rigorously selected and sourced from the four corners of the planet. On the bottle side, however, it makes ecology rhyme with elegance. So, let us look in more detail at how its new and forward-thinking bottle was developed
My Way by Giorgio Armani, a more sustainable bottle
My Way by Giorgio Armani is much more than a simple fragrance. It is above all a responsible project aiming to be carbon neutral. Thus, it fits perfectly with Giorgio Armani's ambitions, having committed to reducing its carbon footprint by an additional 25% by 2025. To achieve this, it relies on natural ingredients from responsible sources and is developed in collaboration with local NGOs, based on fair trade principles. Better still, its bottle is also committed to the environment. Designed to withstand the test of time, it can be refilled endlessly. To this end, it features a new refill system, simple and clean, requiring no funnel. To refill this bottle, one simply unscrews its neck and screws in a refill, head facing down. The original bottle then fills up without losing a single drop of fragrance. One then simply screws the spray cap back on. This remarkable system saves 55% of glass, 64% of plastic, 75% of metal and 32% of cardboard. Furthermore, all the elements making up the My Way by Giorgio Armani bottle are recyclable. Forward-thinking and clever, this bottle is as beautiful as it is ingenious.
All the beauty of a luxurious bottle signed Giorgio Armani
Now that everything is known about the sustainable aspect of this bottle, let us take a moment to consider its aesthetics. My Way by Giorgio Armani comes in a transparent glass cylinder, letting light pass through a pale pink-toned juice. Of course, this color was not chosen at random and instantly conveys a feeling of femininity and softness. The name My Way, meanwhile, is inscribed in capital letters on its front face, in a dark blue tone, perfectly matched to its cap. Indeed, the cap resembles a raw, polished stone. One could almost believe it to be a sapphire. This dark shade is also echoed on its neck, while a golden ring completes the whole while bearing the house's name. The whole comes in a 50 ml size, accompanied by 150 ml refills.