Guerlain
Insolence
Insolence, boldness and more boldness. A giant of French luxury and elegance, the house of Guerlain has more than 300 perfumes to its name. Guerlain was founded in 1928 by Pierre-François-Pascal Guerlain, who sold personalized perfumes to each customer.
Where to buy
Having remained within the Guerlain family for more than 50 years, the house was bought in 1994 by the LVMH group. The tradition of beauty nonetheless endures, with the release of exceptional perfumes. Insolence, which came into being in 2006, depicts a surprising woman, free and particularly bold.
Insolence according to Guerlain
Insolence is defined as a bold and excessive attitude. Someone who lacks respect can also be described as insolent. It is therefore a pejorative term. Guerlain nevertheless chose to name its perfume Insolence. Of course, Guerlain decided not to treat insolence from a negative point of view, but to draw out all its positive sides. For Guerlain, insolence is a style, a way of being bold. A character trait with an ironic elegance, an offhand grace and a fearless smile. Guerlain's insolent woman is fearless, and that is what makes her irresistible. It should also be remembered that since its creation, the house of Guerlain has imagined very bold and inventive compositions, and it can be proud to have contributed to the evolution of the world of beauty. Once again, this perfume reveals the spirit of freedom of the house of Guerlain and its insolent creativity.
Insolence, violet in overdose
This insolent fragrance incorporates violet in overdose. Insolence is a composition that radiates and illuminates all those who wear it. Insolence is a floral fruity perfume that boldly includes vibrant red fruits with a luminous iris, the whole revealing a surprising violet. This is the first time Guerlain has used red fruit notes in a perfume. Insolence opens with an overdosed yet also charged violet. The heart develops with the presence of rose, romantic as ever, and orange blossom. Insolence leaves behind, in its base sillage, a gentle balsamic warmth thanks to tonka bean. Iris elevates the whole. The bottle, created by Serge Mansau, is a true jewel, in keeping with Guerlain bottles. Insolence is a sculptural bottle stacking 3 half-spheres like a spinning top. The whole seems carved out of light, and nothing interferes between the glass and its radiance. The noble, rich and textured materials of Insolence make this fragrance one for a free, modern woman with a sparkling sensuality.
A small jewel of the house of Guerlain, Insolence reveals the definition of insolence according to Guerlain. Guerlain's woman is meant to be luminous, free and very bold. Violet flower is incorporated in overdose, and red fruits are, for the first time, incorporated into a perfume from the house. The result is a happiness that radiates onto others, a sensuality and a boldness pushed to its peak.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
In 2006, with a touch of boldness and unwavering extravagance, the house of Guerlain decided to launch a new feminine Eau de Parfum named Insolence. An impertinent creation with powdery accents, Insolence is a perfume that relies essentially on the scent of violet, enhanced by the presence of iris and orange blossom. Once presented in a bottle signed Serge Mansau, this feminine fragrance now appears in a reinterpretation of Guerlain's legendary Flacon aux Abeilles. Not lacking in temperament, it speaks to a charismatic and somewhat exuberant woman. In fact, this is precisely what is highlighted in its advertising. A look back at the rather sultry imagery of Guerlain's Insolence perfume.
Who is Hilary Swank, face of the campaign for Guerlain?
Let us begin with introductions to the face of the campaign for Guerlain's feminine perfume Insolence. To embody the image of this insolent woman, celebrating extreme and spontaneous freedom, Guerlain set its sights on Hilary Swank. An American actress and producer, this young woman was born in 1974 in Nebraska. Particularly famous for her role as a boxer in Clint Eastwood's film Million Dollar Baby, she is an embodiment of letting go, now widely recognized for her talents as an actress. Indeed, Hilary Swank already has two Academy Awards for Best Actress to her name, received in 2000 and then in 2005. Since 2007, she has even had her own star on the famous Walk of Fame in Los Angeles. For Guerlain, Hilary Swank was the ideal candidate for Insolence: a beauty with character and above all an outstanding uppercut, which does not stop her from having the air of a princess on the red carpet. A modern woman.
A very sexy visual staging
The advertisement for Guerlain's Insolence features Hilary Swank in a rather very sexy pose. Completely undressed, the young woman immediately raises the temperature a notch. Her silhouette stands out against a black background, while the shots play on a very successful backlighting effect. The camera alternates close-up portraits of the actress with wider shots revealing her dreamlike silhouette. Striking sometimes very suggestive poses, Hilary Swank quickly sends the mercury rising. The whole plays out, moreover, to the track Hysteria by Muse. The message is clear: Hilary Swank fully intends to spark hysteria among men in front of their screens. Her insolence is palpable at every moment of this advertisement, both through her attitude and through her glances. The scene, for its part, was captured on film by the talented Vincent Peters. A photographer and director, he can boast having photographed the biggest personalities on the planet, while having directed numerous television campaigns. Pouring all his soul into his creations, he readily admits that one does not take a photograph with just a camera; one brings to the act of photography all the images one has seen, the books one has read, the music one has heard, the people one has loved. This is how the advertisement for Guerlain's Insolence came to life.