L'Heure Bleue Eau de Toilette

Jacques Guerlain composed L’Heure Bleue in 1912. The house offers it as an eau de toilette and an eau de parfum, renamed L’Heure Bleue 1912 and placed among Les Légendaires, a collection that gathers the historic creations of five generations of the house’s perfumers.

The suspended hour

The house quotes Jacques Guerlain’s words on that moment when the sun has set but night has not yet fallen, the hour when man finally finds himself in harmony with the world and with light. It reads in it the legend of an infinite love between two soulmates.

Guerlain describes an impressionist olfactory canvas, an ambery floral that blends the violet accord and iris with a vanilla of creamy ivory, between freshness and warmth. The house illustrates the fragrance with a work by Clément Serveau kept in its archives, dated 1948.

Eau de toilette and eau de parfum

Guerlain describes the eau de toilette in the same terms as the eau de parfum, from anise to tonka bean. The house ranks it among its high-intensity fragrances and sells it in a 75 ml bottle, with complimentary personalized engraving.

The name taken up again in 2026

In 2026, Guerlain gave the name L’Heure Bleue to a new creation by Delphine Jelk. Luxe.net and Journal du Luxe report that Jacques Guerlain’s formula remains in the catalog, now distinguished by its vintage: L’Heure Bleue 1912, as an eau de toilette and as an eau de parfum.