The carnal sweetness of La Vie Est Belle Eau de Parfum Blanche Released in 2012, La Vie Est Belle is an iconic feminine fragrance from the house of Lancôme. This ode to happiness has already been declined many times over. It has given rise to all sorts of olfactory derivatives and its story continues to this day...
Released in 2012, La Vie Est Belle is among the most iconic fragrances in women's perfumery. Renowned for its delicate floral cocktail, it is built around iris and unfolds an enchanting breath. In 2021, it returns to the spotlight with a more cocooning and creamy character. It also delivers a new message of cheerfulness and embodies the freedom regained after two years of global crisis. Consequently, this limited edition also comes with an entirely new bottle. Breakdown of the visual of La Vie Est Belle Eau de Parfum Blanche.
The story of Lancôme's Sourire de Cristal
La Vie Est Belle Eau de Parfum Blanche is presented in a historic bottle from the house of Lancôme. Indeed, while La Vie Est Belle came into being in 2012, its bottle is much older. It was designed in 1949 by Armand Petitjean, founder of Lancôme, and George Delhomme, the brand's artistic director. At the time, both of them wanted to design a glass case symbolizing the aura of women and that extra bit of glow found on their faces: the smile. This is why the bottle of La Vie Est Belle Eau de Parfum Blanche has a base forming a half-moon, like a smile. This is in fact where the Lancôme bottle gets its name. Since 1949, it has been called the Sourire de Cristal.
A bottle synonymous with cheerfulness
As you will have gathered, the Lancôme bottle is a true ode to optimism and cheerfulness. Its smile is always present at its base. It symbolizes the joy of regained freedom. Likewise, it is topped with a pink-colored fragrance. This shade embodies not only romance and femininity but is also associated with cheerfulness, hence the well-known expression to see life through rose-colored glasses. A small pearl-gray organza ribbon also adorns the neck of this bottle. It traces two wings, like an invitation to take flight and feel freer.
The pearly white purity of La Vie Est Belle Eau de Parfum Blanche
In its first edition, the bottle of La Vie Est Belle had smooth glass, perfectly frosted and transparent. Today, it takes on an entirely new pearly white effect. Of course, this is meant to echo its name, but not only that. This pearly, luminous white veil is also inspired by the advertising for La Vie Est Belle. In the television campaign for this perfume, the lovely Julia Roberts wears a white, shimmering gown. It now seems to take hold of the bottle of La Vie Est Belle Eau de Parfum Blanche. As for size, this limited edition is only available in a single 50 ml format.