Guerlain
La Petite Robe Noire Rose Cherry Eau de Parfum
La Petite Robe Noire Rose Rose Rose by Guerlain, a declaration of love to the queen of flowers Since 2012, the women's fragrance La Petite Robe Noire by Guerlain has never stopped being talked about. In fact, it has surely already crossed your path and you have probably never been able to forget it! For 10 years now, La Petite Robe Noire by Guerlain has made Paris its kingdom.
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This fragrance is the very embodiment of Parisian elegance. To celebrate its 10th anniversary, Guerlain decides to create a new version of it. This time, the house presents La Petite Robe Noire Rose Rose Rose.
La Petite Robe Noire Rose Rose Rose, Guerlain's love for the queen of flowers
La Petite Robe Noire Rose Rose Rose by Guerlain does not stray from tradition and symbolizes the image of a Parisian woman. It aims to be the standard-bearer of French chic around the world. This fragrance is thus easily imagined worn by a lively, self-assured woman, strolling the Parisian pavement with a dancing step. Her gaze sparkles, and La Petite Robe Noire Rose Rose Rose intends to sweep us along with her into another whirlwind of emotions. To achieve this, it decides to rely on the poetic scent of the flower most cherished by women: the rose. Used since time immemorial in perfumery, this raw material becomes the central element of Guerlain's creation.
The trio of roses contained in La Petite Robe Noire Rose Rose Rose by Guerlain
The name of this fragrance leaves no one indifferent and could not be clearer: La Petite Robe Noire Rose Rose Rose by Guerlain contains, of course, rose. Better still, it is actually three different varieties of this flower that are found in its formula. La Petite Robe Noire Rose Rose Rose by Guerlain first contains Turkish rose, known for its smooth and spicy facet. To this is added an essence of Bulgarian rose, whose fruitier accents recall the breath of raspberry or cherry. Finally, rose absolute from Grasse plunges this fragrance into exquisite refinement. Indeed, it is an ingredient reserved for exceptional fragrances.
Guerlain reinterprets its iconic bottle
Like all fragrances in the La Petite Robe Noire collection, La Petite Robe Noire Rose Rose Rose by Guerlain comes in a modern reinterpretation of the glass case of Mitsouko or L'Heure Bleue. Its silhouette is easily identifiable thanks to its cap shaped like an inverted heart and its shoulders drawing comma shapes. La Petite Robe Noire, drawn by the duo Deygas and Kuntzel, is also present on its front face, while its name appears to be written by hand. Finally, to echo the fragrance contained within this bottle, three satin roses are also attached at its neck. As for size, La Petite Robe Noire Rose Rose Rose by Guerlain comes in two different spray bottles. It is available in 30 ml or 50 ml bottles.
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The advertising
Inked silhouette and sixties refrain
A silhouette in India ink wanders through Paris to the tune of Nancy Sinatra's “These Boots Are Made for Walking”.
The campaign draws on a soundtrack by Nancy Sinatra, mentioned in the brand text that was circulated; the press identifies the title as “These Boots Are Made for Walking,” a hit from the sixties.
An editorial magazine from a retailer describes the visual approach: the India ink illustration by Kuntzel and Deygas, a slender black silhouette in a little black dress, wandering through the streets of Paris, jumping over rose petals and swinging on a swing.