Flower By Kenzo Cherry Poppy

Flower by Kenzo Cherry Poppy: the complete profile. A new chapter for the urban flower. Since its birth in 2000, Flower by Kenzo has embodied the idea of a delicate flower growing at the heart of concrete and spreading its poetry through the city. Twenty-five years and some fifteen editions later, the saga takes a gourmand-floral turn named Cherry Poppy. This eau de parfum, planned for summer 2025, merges the airy freshness of a poppy petal with the juicy sweetness of a ripe cherry. The ambition: to bring together two symbols of fleeting beauty, the wild flower that resists everything and the red fruit that lasts only a moment, to compose a signature that is at once joyful, sensual and resolutely contemporary.

Brand: Kenzo
Launch year: 2025
Perfumers: Honorine Blanc
Alberto Morillas
Gender: Women
Olfactory family: Floral
Secondary family: Fruity
Concentration: Eau de Parfum
EAN: 3274872480476 (30 ml) · 3274872480469 (50 ml)

Published September 16, 2026 · Updated October 1, 2026

Where to buy

Tendance Parfums

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The perfumer duo: Morillas & Epinette

To orchestrate this composition, Kenzo calls on the essential Master Perfumer Alberto Morillas, creator of the original Flower, assisted by the “nose of chic gourmand”, Honorine Blanc-Epinette. Together, they imagine a contrast between the tangy pulp of the bigarreau cherry, a poppy petal heart modernized by a blackcurrant sorbet, and a musky almond-vanilla base that extends the pleasure softly.

Fact sheet

Full name: Flower by Kenzo Cherry Poppy – Eau de Parfum
House: Kenzo Parfums (LVMH)
Launch: 2025 (permanent collection)
Concentration: 17% fragrance oils
Olfactory family: Floral • Fruity • Musky
Perfumers: Alberto Morillas & Honorine Blanc-Epinette
Sizes: 30 ml, 50 ml, 100 ml
Positioning: Feminine, eco-responsible, vegan-friendly

Olfactory pyramid at a glance

• Top: cherry sorbet, green mandarin zest
• Heart: poppy petal accord, Damascena rose, frosted blackcurrant
• Base: almond milk, Bourbon vanilla, cottony musks

Bottle & visual universe

True to the slender cylinder that made Flower iconic, the bottle is this time dressed in a graduated cherry-red lacquer that intensifies toward the base, as if the fruit were flowing inside the glass. The stylized poppy stem remains visible, but its corolla takes on an unprecedented raspberry pink. The cap is adorned with a fine white line, a nod to the sunlight that makes the cherry's skin shine before picking.

Inspiration & storytelling

Between Japanese pop art and Parisian hanami

While the poppy has always been the house's symbol, the cherry here evokes the imagery of Japan's blooming plum trees (homeland of founder Kenzo Takada) while retaining the green and red pop-art touch of the first Flower posters. The campaign depicts a rain of poppy-cherry petals overlooking the Parisian skyline, signifying the union of the Asian dream and urban modernity.

Target audience & moments of use

Cherry Poppy targets 18 to 35 year-olds looking for a “feel-good” fragrance that is as easy to wear at the office as on a night out. Ideal in spring to accompany a floral dress, it reaches its full expression in summer when the skin warms up: the cherry becomes juicier and the poppy turns into a powdery cocoon.