Guerlain
La Petite Robe Noire Légère
Guerlain unveils its Eau de Parfum Légère La Petite Robe Noire. La Petite Robe Noire appeared in 2012, firmly determined to conquer the world with its dancing gait, its devastating winks, and its promising smiles.
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Its gourmand and floral sillage immediately won women's hearts, so much so that La Petite Robe Noire is today considered one of the most famous perfumes on the planet. Riding on this success, Guerlain decided to unveil a new face for it. This time, the emphasis is on the bohemian spirit of La Petite Robe Noire. La Petite Robe Noire Légère seems to draw its inspiration directly from the Peace & Love movement. A note to those nostalgic for the 70s: this fragrance is made for you!
The new bohemian spirit of Guerlain's La Petite Robe Noire Légère
The original La Petite Robe Noire by Guerlain took us into a particularly urban world. Its dancing gait and its footsteps clicking on the Parisian pavement had become its signature. Today, the mood is entirely different… Guerlain has placed the emphasis on lightness, on a chic and bohemian spirit. This time, it is about a journey among friends in search of the most beautiful sunsets. Get ready to live a wild adventure and to camp under a starry sky! As its name suggests, La Petite Robe Noire Légère draws direct inspiration from the hippie movement. This is a fragrance that could very well have been worn at the Woodstock festival, with a touch more refinement! Chic and terribly fashionable, La Petite Robe Noire Légère takes on a new face, and this is noticeable right down to its bottle. While the silhouette of Guerlain's bottle has remained the same, its glass is now tinted a brighter rose-violet color. Likewise, in shadow play, a delicate crochet dress is revealed. On the other hand, La Petite Robe Noire Légère has managed to preserve certain legacies from its predecessors, such as its comma-shaped shoulders and its cabochon resembling an inverted heart.
La Petite Robe Noire Légère offers a new floral fragrant breath
As for its scent, La Petite Robe Noire Légère has also chosen to preserve certain aspects of its predecessors while enriching them with new luminosity. Thus, La Petite Robe Noire Légère proves to be a fresh and bohemian fragrance. Its formula opens on a fruity and limpid blend of cherry and rosewater. Then, to craft its heart, Guerlain went to pick the most beautiful flower in feminine perfumery: the rose. Here it reveals its scent in every aspect, appearing by turns fruity, almondy, and floral. It is then wrapped in a creamier tonka bean, and La Petite Robe Noire Légère finally concludes with a more distinguished and powerful breath of black tea. Overall, La Petite Robe Noire Légère is a playful and delicate juice, whose breath evokes the festive spirit of sunny days.
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The advertising
Guerlain offers us an advertisement for its Petite Robe Noire Légère
Since 2012, La Petite Robe Noire has flooded the world with its joie de vivre. Women are wild about it, and this fragrance has ranked for several years among the best-selling juices on the planet. La Petite Robe Noire conveys the image of a playful and elegant young Parisian woman throughout the world. It has become the standard-bearer of Guerlain's expertise in perfumery, and the house never stops reinventing its scent as a result. In 2018, the time has come for a bohemian spirit. La Petite Robe Noire Légère presents itself as the most hippie-chic version of the collection. It is now accompanied by an advertising film with a summery, festive mood.
La Petite Robe Noire Légère, a fragrance synonymous with freedom
Guerlain's La Petite Robe Noire Légère seems to come straight from another era while retaining a particularly modern aura. To be more precise, it seems to belong to the 1970s and its hippie movement. In this sense, it is a symbol of freedom and takes us into a very festive world. Its scent brings together the lightness of rosewater, the gourmand character of cherry, the power of patchouli, and the smoothness of tonka bean. La Petite Robe Noire Légère is presented in Guerlain's iconic bottle, now decorated with a luminous rose-violet gradient and a delicate crochet dress.
The famous silhouette of the La Petite Robe Noire advertisement
As always, the silhouette of La Petite Robe Noire Légère is drawn on the front of this fragrance, but it is also this silhouette that serves as the face of the campaign for the house. Indeed, since the launch of the very first Petite Robe Noire, Guerlain has not called on any star to embody its fragrance. The bet was bold, but it must be acknowledged that it was crowned with success. The silhouette of La Petite Robe Noire was drawn by a duo of illustrators: Kuntzel & Deygas. These versatile artists have taken on all kinds of projects, whether Carla Bruni's music video or the opening credits of Steven Spielberg's film Catch Me If You Can. Before La Petite Robe Noire, they had already worked in the world of beauty, having created an advertising film for Yves Saint-Laurent perfumes.
La Petite Robe Noire Légère escapes into the heart of the desert
This time, the playful and sparkling silhouette of La Petite Robe Noire Légère moves through a particularly summery world. As usual, La Petite Robe Noire Légère carries us along at a frenetic pace to a slightly retro song: These Boots Are Made for Walkin' by Nancy Sinatra, a track from 1966. La Petite Robe Noire Légère has traded the mood of the capital for desert landscapes. Aboard a quad bike, she crosses the dunes and the vast sandy expanse. Her dress flies in the wind, and a festival of colors explodes in her wake!