Hugo Woman

Hugo Boss launched Hugo Woman in 1997. Ursula Wandel, a Givaudan perfumer, composed it in the era of aquatic fragrances; she describes it as a little wet, a little melony, a little sweet and juicy, a new direction for the time.

A new version in 2015

Nearly twenty years later, in early 2015, Hugo Boss relaunched Hugo Woman as an eau de parfum. The juice is new: a floral fruity scent the house wants unconventional and young, with a boyish touch that blends feminine tones with other, unexpectedly more masculine ones.

A free woman

Hugo Boss imagines it for a free-spirited, self-assured, and dynamic woman who lives life her own way without following the herd. Its slogan fits in four words: “Your fragrance. Your way.”

The face of Freja Beha Erichsen

Danish model Freja Beha Erichsen has lent her face to the new version since its launch in 2015. The same campaign brings together both Hugo fragrances, with model Adrien Sahores embodying the masculine one.

Hugo Woman today

Coty, now the licensee for Hugo Boss fragrances, still sells Hugo Woman as an eau de parfum, from 30 to 75 ml. The 2015 version is the one found in perfumeries under this name today.