Hugo Man revisited once again with Hugo Reversed. From its first steps in perfumery with Boss n 1 in 1982 to the magnificent bottles of the Boss Bottled or Boss The Scent collection, the house of Hugo Boss never ceases to surprise us by offering men fragrances that are as chic and classic as they are modern and original.
Hugo Reserved, the new aromatic and woody juice signed Hugo Boss
Since 1995, the Hugo collection by Hugo Boss has addressed young and independent men, eager for freedom. Its motto is simple: do not imitate, innovate! With such an entrepreneurial spirit, Hugo immediately drew attention, establishing itself as an essential essence of the Hugo Boss label. Clearly riding on its success, the house decided many times over to transform it. Even today, following the previous Hugo Urban Journey from 2018, a new addition makes its appearance once again. Hugo Reserved creates a kind of bridge with the house's couture world and stands out as one of the most anticipated juices of 2019. So what are its ingredients? Where does its aromatic scent come from?
Rosemary at the heart of Hugo Reserved's composition
Hugo Reserved is an infinitely aromatic fragrance. It draws on one of the most Mediterranean plants there is to showcase its green scent. Rosemary has always been associated with masculine perfumery. Moreover, it was one of the key ingredients in the recipe of the traditional Eau de Cologne. As a result, it lends Hugo Reserved a timeless quality, widening the circle of consumers of this new essence to all generations alike. Highly bracing, it gives Hugo Reserved an undeniable vigor. Rosemary accompanies the man here through all his daily challenges. It shows itself in turn fresh, spicy and woody. With great finesse, it fits fully within current trends while carrying within it a rich olfactory heritage.
The other olfactory riches of the Hugo Reserved fragrance
Hugo Reserved is a richly crafted fragrance, at once contrasted yet very harmonious. In turn, it blows hot and cold, giving rise along the way to an explosion of scents. It opens first on a duo of citrus, highlighting the fresh breath of bergamot and grapefruit. Bergamot is a fruit resulting from the crossing of the lemon tree and the bitter orange tree. Its scent is at once floral, zesty and tangy. Here again, bergamot was widely used in Eaux de Cologne. Hugo Reserved thus preserves a total coherence in its recipe. Grapefruit, for its part, has a more bitter and slightly sulfurous odor. These two ingredients are counterbalanced by the warmer presence of vetiver. Very famous in masculine perfumery, this woody root from Haiti releases an instantly recognizable scent. It gives Hugo Reserved a smokier and warmer breath, slightly earthy. Thus, Hugo Reserved leaves behind it a more masculine scent, evocative of the shade of an undergrowth. Overall, Hugo Reserved is the fragrance of an ambitious and determined man, both elegant and ever authentic.