Hugo Man revisited once again with Hugo Reversed. From its first steps in perfumery with Boss n 1 in 1982 to the magnificent bottles of the Boss Bottled or Boss The Scent collection, the house of Hugo Boss never ceases to surprise us by offering men fragrances that are as chic and classic as they are modern and original.
Hugo Reserved, the return of the famous Hugo Boss bottle. Hugo is a fragrance that first appeared in 1995, immediately addressing a young, independent and free man. Far from the clichés, it preserved an undeniable share of elegance while bringing a certain casualness to the world of luxury. From then on, it did not fail to win over the younger generation. Riding on the success of this fragrance, Hugo Boss decided to reinvent it many times over. It became in turn Hugo Woman, Hugo Just Different, Hugo Red, Hugo Extreme, Hugo Iced or Hugo Urban Journey. This time, in 2019, Hugo Boss decided to present the new Hugo Reserved, a fragrance just as invigorating, transforming not only the scent of its predecessors but also reinventing the bottle of the range.
Hugo Reserved reclaims the shape of a traditional flask
Hugo Reserved has preserved the shape of the previous bottles in the Hugo collection. Thus, its small bottle takes on the appearance of a flask reduced to its essentials. Far from any embellishment, it recalls the primary function of a bottle: that of carrying water, an indispensable element of life. The Hugo Reserved bottle has the look of a traditional canteen. This time, however, it seems to have traded the lush forest for a more urban jungle. As a result, it fits fully within current trends and takes on a more urban appearance. Its once bluish-green color has now completely disappeared in favor of absolute transparency. Its glass, on the other hand, is now entirely frosted, which gives it an instant feeling of freshness. The color codes are quite understated: gray and black are present, making the Hugo Reserved visual an utterly masculine bottle. Its cap is similar to that of the original. It screws on like a flask and is itself connected to the body of the bottle.
The reversed reading of the Hugo Reserved name
In reality, the true novelty of this new visual lies in the name of the fragrance. Only the word Hugo appears. However, it reads in a rather original way! Completely reversed, it reads right side up when held up in front of a mirror. If Hugo Boss chose to write it this way on its bottle, it is above all to recall its new clothing collection, which is also adorned with a reversed logo. Just like the Hugo Boss couture section, the Hugo Reserved fragrance comes with a fresh dose of originality. It surprises with its creativity, which appeals even more to younger people. Thus, the name of this fragrance appears the right way round in selfies. The idea is clever and is bound to make more than one charmer want to proudly show off alongside their fragrance on social media. This already promises to generate great buzz and quite a marketing boost for this new-generation fragrance!