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Burberry

Hero

Hero, launched by Burberry in 2021, is Riccardo Tisci’s first fragrance for the British house. This masculine woody aromatic opens on a bergamot essence, makes a trio of cedar oils from the Appalachians, the Atlas and the Himalayas its heart and rests on black pepper and juniper.

Brand
Burberry
Launch year
2021
Perfumer
Gender
Men
Olfactory family
Oriental
Secondary families
Woody Spicy
Concentration
Eau de Toilette
EAN
3614229820782 (50 ml) · 3614229820799 (100 ml) · 3614229820805 (150 ml) · 3616304679483 (refill 200 ml)

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Hero

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Burberry launched Hero in August 2021. The first fragrance by Riccardo Tisci for the house, whose creative direction he then led, it was composed by perfumer Aurélien Guichard. Burberry presents in it its vision of modern heroism, which explores freedom and challenges the stereotypes of masculinity.

A man who transforms

Burberry says it wants to give men the courage to transform and to embrace who they truly are, in order to become extraordinary. The portrait it paints is that of a sincere and courageous man who surpasses himself with every challenge.

A forest on the English coast

The house sums up Hero as the scent of a forest growing along the English coastline, a fragrance at once strong and subtle, powerful and compassionate. Juniper, a British ingredient of the perfumer’s palette, sits alongside three cedars from three continents.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What the community says

LongevityVery short
Fleeting1 voteAll day

Season

Winter100 %
1 vote

Occasion

Day100 %
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The advertising

Coastal run and centaur

Adam Driver runs and swims with a horse until he becomes a centaur, in a film by Jonathan Glazer released on 2 August 2021.

The campaign was released on August 2, 2021. The film is directed by Jonathan Glazer, the visuals photographed by Mario Sorrenti, starring Adam Driver. The credits mention the creative direction of Riccardo Tisci, production by Academy Films, Benjamin Pexton on set photography, One of Us on visual effects, with Adam Driver and FKA twigs credited.

The setting is a coastline. Driver, bare-chested, runs then swims alongside a horse, until a fusion between man and animal reveals the silhouette of a centaur in the final image. The track Two Weeks by FKA twigs accompanies the run. The trade press describes an approach in which man and horse answer each other in their movements to transform into a mythical creature, read as a metaphor for personal transformation and a challenge to stereotypes of masculinity.

FKA twigs had already appeared in an accessories campaign for the house. Driver, Glazer and Sorrenti were brought together again for the Hero Eau de Parfum campaign, following the first eau de toilette campaign, which had gone viral.

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