Burberry
Hero Eau de Parfum
Released in 2022 as the second fragrance in Burberry's Hero collection, Hero Eau de Parfum takes the line toward warmer, more ambery woods. Signed by Aurélien Guichard, it places pine needles in the top notes, benzoin and incense in the heart, and the line's trio of cedars in the base, built on the memory of a Landes forest by the ocean.
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Hero Eau de Parfum forms the second chapter of Burberry's Hero collection, which the eau de toilette had opened the year before. The house presents it as intense and invigorating, pairing incense and benzoin with an earthy base made of cedar and pine oils.
Aurélien Guichard says he drew inspiration from the Landes forest, where pine trees grow near the ocean: the smell of the needles, warm sand and sea spray. The resins, which he describes as crystallized and sensual, express for him a return to instinct.
The campaign again features actor Adam Driver, already the face of the eau de toilette, photographed by Mario Sorrenti alongside a horse, which the brand presents as the figure of its hero's strength.
An oak-colored bottle
The bottle, in a deep oak shade highlighted with golden glints, keeps the line's angular silhouette, whose shape evokes a horse's hoof.
Olfactory pyramid
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