Alessandro Michele is a designer who was appointed creative director of the Italian house Gucci in 2015. Since then, he has brought a profound singularity to the house. With him, women are different and authentic. To accompany them in their emancipation, Alessandro Michele also created a fragrance, in 2017: Gucci Bloom. Reinvented on several occasions, it is still making headlines in 2022 with a new concentrate of light. It becomes Gucci Bloom Eau de Toilette.
When he took over as creative director of Gucci in 2015, Alessandro Michele imagined his first fragrance as a generous, wild bouquet, featuring multiple colors and reflecting the full diversity of feminine beauty. This is how the first Gucci Bloom was conceived. Reinvented on several occasions, it also gave rise to Gucci Bloom Eau de Toilette, a new, brighter juice, characterized by a quartet of jasmine, tuberose, Rangoon creeper and neroli. Very close to its predecessor on an olfactory level, it also remains very faithful to it in purely aesthetic terms.
The imposing and understated stature of Gucci Bloom Eau de Toilette
Gucci Bloom Eau de Toilette is a feminine fragrance. What is more, although it draws on the full diversity of femininity, it relies above all on delicacy and lightness. Yet, as surprising as this may seem, on the aesthetic side, rigor dominates. Gucci Bloom Eau de Toilette comes in heavy glass. Its square shape reveals sharp, clean edges. Gucci Bloom Eau de Toilette takes on the appearance of a woman firmly planted on her own two feet. The message is clear: Gucci Bloom Eau de Toilette paints the portrait of a charismatic femininity. It is designed for strong, independent women, unafraid to display their singularity for all to see.
The bottle of Gucci Bloom Eau de Toilette, a concentrate of delicacy
To distinguish itself nonetheless from masculine fragrances, the bottle of Gucci Bloom Eau de Toilette relies on a typically feminine color: pink. Here, it is a soft, pale pink, with a slightly retro touch. What is more, it is entirely opaque. Indeed, the bottle of Gucci Bloom Eau de Toilette is never transparent. It is covered in a lacquer resembling porcelain. This choice is not incidental. It is a material very dear to Alessandro Michele. Its frosted, luminous finish perfectly echoes the freshness and vitality contained within its fragrance. Only its label breaks with this apparent softness, featuring a very pronounced black outline.
What motif is used for Gucci Bloom Eau de Toilette?
If Gucci chooses to emphasize the border of its label with a bold black line, it is also to bring out this embossed paper element. It bears the name of the fragrance, but is also embellished with the Toile de Jouy Herbarium motif. As a reminder: for Gucci Bloom, this motif was already present on the cardboard box. This time, it appears twice, both on the bottle and on the packaging of this fragrance for women. It depicts cherry blossom leaves and flowers. It is timeless and lends a slight vintage touch to this look. Gucci Bloom Eau de Toilette does not hesitate to blur the lines and thus appeals to all generations of women.
In terms of sizes, Gucci Bloom Eau de Toilette is available in three different sizes, in 30, 50, and 100 ml spray bottles.