Flora Gorgeous Jasmine

Pop and kawaii culture, the source of inspiration for Gucci's Flora Gorgeous Jasmine

Gucci's Flora Gorgeous Jasmine opens a new door where total freedom reigns. This second perfume joins an enchanted world, where the dominant color is candy pink! Gucci's Flora Gorgeous Jasmine is akin to a joyful dream. It seems capable of transforming any ordinary moment into one of pure pleasure! The woman who wears this perfume overflows with positive energy. Her world is far more fantastical than for ordinary mortals. Gucci's Flora Gorgeous Jasmine also draws inspiration from the kawaii universe typical of Japan. It is akin to an eccentric paradise!

Miley Cyrus, face of the campaign for Gucci

To embody the Flora Gorgeous Jasmine woman, Gucci set its sights on the singer Miley Cyrus. An icon for an entire generation, she is photographed here by Petra Collins and set to visuals by Omer Fedi and Blake Slatkin. The scene unfolds in her bedroom, bathed in a play of blue and pink hues. Lying on her bed with an oversized bottle of Flora Gorgeous Jasmine, the young woman lets her imagination run free. With this perfume, the dreams begin!

Gucci's Flora Gorgeous Jasmine, a generous bouquet

On a purely olfactory level, Flora Gorgeous Jasmine is akin to a generous bouquet. Naturally, jasmine is omnipresent within it. In fact, this juice even combines two varieties of this flower: Grandiflorum jasmine and Sambac jasmine. Magnolia and rose also appear in the background. These top notes also sparkle on contact with mandarin, black pepper and Italian bergamot. Finally, in an ultimate accord that is more sensual and soothing, Gucci's Flora Gorgeous Jasmine closes with an elegant marriage of Australian sandalwood, Indonesian patchouli and benzoin.

The timeless turquoise bottle of Flora Gorgeous Jasmine

Gucci's Flora Gorgeous Jasmine comes in an elongated bottle to which no particular era could be assigned. Tinted turquoise, it is topped with a gleaming golden cap. Its label, meanwhile, bears the emblematic floral motif of Gucci, first drawn in 1966 and recently reinterpreted by artistic director Alessandro Michele. Gucci's Flora Gorgeous Jasmine is only available in a single 100 ml size. It also comes in a sustainable bottle, made from recycled glass and using a water-based lacquer.