Gucci Bloom reinvents itself with Acqua Di Fiori. Having won a British Fashion Award for Designer of the Year 2015, Alessandro Michele is already known as the man who managed to transform Gucci.
From Guccio Gucci's first leather goods shop in Florence in 1921 to the international haute couture collections driven by Tom Ford, Frida Giannini and now Alessandro Michele, it is but a short step, and in fact very few years. The Gucci label embodies the luxury and elegance of Italian creations, but also a certain modernity, even though the porno chic era has definitively left Gucci's inspiration behind in favor of more understated and elegant creations.
When Gucci's imaginary garden turns at times retro, at times modern with Gucci Bloom Acqua di Fiori
Gucci perfumery, initially very sensual with Envy in 1997, has moved toward greater simplicity, just as the couture creations have, by offering a Gucci Bloom in 2017 and a Gucci Bloom Acqua di Fiori in 2018, more in line with Gucci's current image.
Moreover, the inspiration behind these beautiful fragrances, which plays with olfactory inspirations of the past to better project us into a modern imaginary garden, is quite simply that of the street. Indeed, for both Gucci Bloom and Gucci Acqua di Fiori, we watch three young, close-knit ambassadors evolve during a wholly imaginary stroll where the sidewalk becomes a tea room, and the friends' swim becomes a dive into an ocean of flowers.
Clearly, for Gucci Bloom Acqua di Fiori, as for its two predecessors, Gucci Bloom and Gucci Nettare di Fiori, the idea was to offer a contemporary vision of the young woman and her friendships while remaining within a bucolic register, a “boudoir” spirit, and thus slightly retro, in complete contrast with the usual imagery of perfumery today.
When I briefed Alberto Morillas [the nose behind this composition, editor's note], I had several images in mind: girls laughing about their current crush in a New York garden, a very chic, very beautiful old lady, and the awakening of a buried memory through an olfactory emotion. Alessandro Michele on Gucci Bloom.
Gucci Bloom Acqua di Fiori, or the fragrant miracle of barely opened jasmine
To compose both Gucci Bloom and Gucci Bloom Acqua di Fiori, it was the great perfumer Alberto Morillas who worked tirelessly. In the end, the one known as the master of freshness managed to imbue Gucci Bloom and its successor with a breeze of fresh, poetic flowers so precious that one might believe spring itself was being born in the bottle.
Gucci Bloom Acqua di Fiori thus stands out by opening with bursts of sharp, nervy green galbanum accompanied by sweet yet powerful blackcurrant buds. At the heart, jasmine bud extract, showcasing a revolutionary flower-extraction technique, seems to bloom beneath the nose, while the beautiful, opulent Indian tuberose bewitches with its power. Musk and sandalwood give Gucci Bloom Aqua di Fiori soft, voluptuous woody depths.