Viktor & Rolf
Flowerbomb Bloom
Flowerbomb Bloom, an explosive bomb of happiness! The Viktor & Rolf house could be compared to a twenty-first-century tale. The friendship between two young men who met on the benches of the academy marked the beginning of excellence.
- Brand
- Viktor & Rolf
- Launch year
- 2017
- Perfumer
- Gender
- Women
- Olfactory family
- Floral
- Concentration
- Eau de Toilette
Where to buy
Their resemblance is not only physical, but intimate, for they love the same things: art, couture, beauty, fashion… Founded in 1993, the Viktor & Rolf fashion house never ceases to surprise. In 2005, the perfume “Flowerbomb” created an event with the floral grenade, which proved to be an enormous bouquet of sensation. In early 2017, Viktor & Rolf offered a flanker of this star fragrance, “Flowerbomb Bloom”, an airier version than its elder.
The Viktor & Rolf bomb
In 2005, the surprise was total when Viktor & Rolf unveiled “Flowerbomb”. More than a simple fragrance, it proved to be a true philosophy of life. Between the real and the imaginary, fantasy and classicism, “Flowerbomb” delighted the senses. Viktor & Rolf define “Flowerbomb” as an explosive addictive floral. On this subject, they add that a perfume is the open door to the marvelous… magic, live. This bomb of flowers turns the negative into the positive, the sad into the joyful, misfortune into happiness. It is a bomb of magic. Buoyed by this success, Viktor & Rolf present “Flowerbomb Bloom”. This new variation aims to be fresher, airier. This Eau de Toilette takes up the characteristics of its predecessor, refreshed by new accords of fruit, citrus, and liquid air.
The fresh, juicy notes of Flowerbomb Bloom
“Flowerbomb Bloom” is defined as energetic and optimistic. It was created by perfumer Domitille Bertier, who states that the mantra of this perfume is to make the impossible possible, and to see, in winter, spring in the first flower. “Flowerbomb Bloom” opens on the very fresh, fruity notes of mandarin and pomegranate. The heart is a marvelous bouquet of flowers composed of freesia, Damask rose, and jasmine. These are paired with a new ingredient, liquid air. This is used here for the first time. Liquid air offers a burst of freshness, its scent compared to the air of a mountain summit. As for the bottle, it takes up the lines of its predecessor in a more elongated version, but one that remains just as feminine.
“Flowerbomb Bloom” is an airy, fruity flanker of “Flowerbomb”. The Viktor & Rolf bomb becomes fresher thanks to a new ingredient, liquid air. Once again, fashion's own “Dupont and Dupont” offer an explosion of happiness.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Who said that Eaux de Toilette were often too tame? This cliché seems, in any case, far removed from the concerns of the Dutch duo Viktor & Rolf. Indeed, if the house has just presented us with a brand new floral fragrance named Flowerbomb Bloom, it does not seem in any way inclined to break with the offbeat, vibrant image of the house. If this translates into a bottle resembling a grenade, it is also noticeable from the very first images of its advertisement. So, why not get a little closer to the world of Viktor & Rolf and take a closer look at the wildly wacky clip for Flowerbomb Bloom?
The magnetism of Andreea Diaconu at the service of Flowerbomb Bloom
Models, actresses, singers… Today, there is no shortage of choice when it comes to a face of the campaign! However, when Viktor & Rolf decided to transform its image, in July 2016, the house did not want a flat, conventional image. It needed a woman of character perfectly matched to its guiding principles. From then on, the Dutch duo set out in search of an exceptional creature. And they seem to have found the perfect fit in Andreea Diaconu. A model born in Romania in 1991, she was not destined for a career in fashion. In reality, Andreea Diaconu is a very down-to-earth person, more passionate about ecology and karate than about rhinestones and sequins. Moreover, her striking looks caught the attention of talent scouts specialized in modeling very early on. However, Andreea Diaconu turned down all their advances. It was ultimately to raise funds for a karate training program that she accepted a first contract. From then on, her fame took off. Today, Andreea Diaconu is among the most adored models on the planet and can boast of having worked with the greatest luxury brands.
The electrifying advertisement from Viktor & Rolf
The advertisement for the perfume Flowerbomb Bloom seems on its own to convey all the boldness of this house. Indeed, while it opens with a sober, almost silent setting, this does not last long. At first, the bare silhouette of Andreea Diaconu stands out in black against a pink background. It gradually lights up and lets us glimpse her hair flooded with lush flowers. The shot draws closer and Andreea Diaconu turns her face as if to throw us a challenge through a bold gaze. Then, the music “Bangarang” by Skrillex Feat Sirah rings out and electrifies this advertisement. Andreea Diaconu releases her energy in a burst of flowers. The Flowerbomb Bloom grenade seems to have exploded, unleashing a genuine feminine whirlwind. The shots are intercut. The image is shaken from all sides. The whole finally ends with the vision of the two Flowerbomb Bloom bottles. This new perfume already promises to shake up daily life!