Flowerbomb Bloom, an explosive bomb of happiness! The Viktor & Rolf house could be compared to a twenty-first-century tale. The friendship between two young men who met on the benches of the academy marked the beginning of excellence.
The Viktor & Rolf house has belonged to the world of luxury since 1995. It very quickly fascinated the whole world through its boldness and limitless creativity. However, Viktor & Rolf did not stop at its renown in couture. The house launched a first fragrance in 2005 named Flowerbomb. Now a cult classic, this fragrance reinvents itself as Flowerbomb Bloom. More airy and sun-kissed than before, this essence does not deny its place within the Viktor & Rolf collection. So, how does this translate visually?
Viktor & Rolf and its design synonymous with determination
Just like its first installment, Flowerbomb Bloom gave us the image of an absolute femininity in all its complexity. In reality, when this perfume was created, the idea was to astonish and surprise women. Much more than a perfume, Flowerbomb was meant to be an open door to the marvelous. Thus, Flowerbomb Bloom also adopts the same philosophy. As a result, this is felt even in its bottle. Flowerbomb Bloom is presented to us in a case at the border between dream and reality. It is a skillful blend of rigor and fantasy. It alone embodies all the values of the Viktor & Rolf house, fitting into its ever bold universe while not devoid of femininity. Although more than 10 years old, the Viktor & Rolf bottle does not seem to have aged a bit. Always very elegant, it is at once understated yet highly considered. It belongs without any doubt to the world of luxury, without losing that quirky touch so appreciated in the Viktor & Rolf brand.
Flowerbomb Bloom and its bold pomegranate-shaped visual
Flowerbomb Bloom comes to us in a bottle full of contrast. It showcases femininity but in the unexpected form of a weapon. Indeed, Flowerbomb Bloom is presented in a glass grenade. The idea behind this visual is to create astonishment while also symbolizing the duality of feminine character. After all, are women not fragile beings who are also so strong at the same time? Moreover, Flowerbomb Bloom is cut like a diamond. Thus, it possesses all the purity of this stone, a material also considered the most indestructible in the world! The whole plays with light and reveals, through the transparency of its glass, a tender pink-hued juice. This wonderfully echoes its rose gold cap. Finally, one last detail of importance: a pin is attached at its neck, bearing the initials of the Viktor & Rolf house. So, why not let yourself be tempted and pull the pin on this new perfume, as if to spread a floral shockwave through your bathroom?