Jeanne Lanvin Couture

It was her daughter, Marguerite, born in 1897, who would be her eternal muse and source of inspiration. Lanvin Parfums was created in 1925, and in 1927, Jeanne Lanvin imagined Arpège, just for her daughter. After many olfactory successes, the house presented in 2012 Jeanne Lanvin Couture, a variation of Jeanne Lanvin directly inspired by the runways.

Jeanne Lanvin Couture, when perfumery meets haute couture

In 2008, the house had presented Jeanne Lanvin, an olfactory tribute to this great designer. Romantic and candid, Jeanne Lanvin immerses us in the designer's early days, her talent, her craftsmanship and her elegance. Jeanne Lanvin Couture is a more sophisticated variation than its predecessor. This fragrance, more glamorous, wonderfully accompanies the haute couture creations of the house's artistic director Alber Elbaz. Like its predecessor, the fragrance Jeanne Lanvin Couture is full of allure, even if it is bolder and more impertinent. In fact, Jeanne Lanvin Couture sits halfway between an innocent spontaneity, perhaps that of youth, and a carnal attraction, perhaps that of the femme fatale. Bewitching and unique, Jeanne Lanvin Couture comes straight from the runways.

The fruity-floral union of Jeanne Lanvin Couture

It was the nose Domitille Bertier who was in charge of creating this variation. She decided to preserve the fruity heart of the original version. Furthermore, this fruity-floral character is enhanced by an accord of cedarwood and musks. Jeanne Lanvin Couture opens with notes of juicy, sugary raspberries, paired with violet flower. The heart, ultra floral, blends peony and magnolia. Finally, the base is sensual thanks to the presence of cedarwood mingled with a musk accord. The bottle keeps the main lines of its predecessor. It is still dressed in a grosgrain ribbon tinted with ultraviolet pigments, an emblematic signature of Alber Elbaz. It also offers a sumptuous gradient of violet, playing cleverly with light. Its neck is adorned with a beautiful violet ribbon, adding a final touch of allure.

Four years after Jeanne Lanvin, Jeanne Lanvin Couture marks the return of a very elegant fragrance. More sophisticated than its predecessor, Jeanne Lanvin Couture echoes Alber Elbaz's haute couture collection. The composition is ultra floral and sensual. As a new tribute to Jeanne Lanvin, Jeanne Lanvin Couture offers another occasion to thank this great lady.