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Viktor & Rolf

Bonbon

Bonbon, an eau de parfum launched by Viktor&Rolf in spring 2014, is a gourmand by Cécile Matton and Serge Majoullier. Caramel runs through it from start to finish, crunchy at the top, milky in the middle, darker at the base, around mandarin, orange blossom and jasmine. Its pink bow bottle, molded by the glassmakers of Pochet du Courval, echoes the house’s dresses.

Brand
Viktor & Rolf
Launch year
2014
Perfumers
Gender
Women
Olfactory family
Floral
Secondary families
Oriental Gourmand
Concentration
Eau de Parfum
EAN
3605521880147 (30 ml) · 3605521879905 (50 ml) · 3605521879721 (90 ml)
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Bonbon

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Viktor&Rolf launched Bonbon in spring 2014, nine years after Flowerbomb. The fragrance made its debut as an exclusive in London, at Selfridges, on March 20, 2014; Cécile Matton and Serge Majoullier signed the formula, a gourmand built on caramel.

Caramel as a common thread

The house presents Bonbon as a timeless sensation, an invitation to a moment of pure pleasure, and calls it so irresistible one would think it edible. Caramel guides its whole development, from a crunchy top to a softer, milky middle, before darkening at the base.

A name worn on the runway

Bonbon is also the title of the haute couture collection Viktor Horsting and Rolf Snoeren presented in spring 2014: latex pieces in flesh tones, conceived as a second skin, which the designers say they imagined from the fragrance’s bottle and campaign.

A family of sweets

Bonbon Couture offered a more intense version in 2016, also signed by Cécile Matton and Serge Majoullier, with neroli, patchouli, vanilla and blond tobacco. In 2026, Bonbon Berry Jelly, Bonbon Caramel Crunch and Bonbon Cola Fizz, three eaux de parfum the house invites wearers to layer, expanded the line.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

A guarded reception in 2014: Victoria Frolova (Bois de Jasmin) sees a textbook gourmand, heir to Angel, Robin (Now Smell This) an unsurprising caramel, Michelyn Camen (CaFleureBon) a sweet little sister to Flowerbomb, deeper than it looks.

Read what critics say

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The advertising

Edita Vilkeviciute by Inez & Vinoodh

Photographed by Inez van Lamsweerde and Vinoodh Matadin, Edita Vilkeviciute poses nude, dressed in painted pink ribbons, the giant bottle in her lap.

The launch campaign is signed by Inez van Lamsweerde and Vinoodh Matadin. Lithuanian model Edita Vilkeviciute poses nude, her body painted with pink ribbons and bows, an oversized bottle in her lap.

According to Fashionista, citing WWD, Viktor Horsting and Rolf Snoeren were so taken with the bottle and these images that they drew their spring 2014 haute couture collection from them, presented by dancers of the Dutch National Ballet.

The campaign was projected large behind them at the show’s finale, tying together the house’s two launches. It illustrates Viktor&Rolf’s line: she who wears Bonbon dresses herself in perfume.

From the same line

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Also composed by Cécile Matton

All creations by Cécile Matton

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