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With all of me, an eau de parfum launched in 2023, Narciso Rodriguez opens a new chapter twenty years after for her. Dora Baghriche and Daphné Bugey pair centifolia rose with Bourbon geranium, between an essence of magnolia in the top and an accord of milky musks and sandalwood in the base. Its prismatic bottle was designed by the designer himself.

Launch year
2023
Gender
Women
Olfactory family
Floral
Secondary families
Woody Musky
Concentration
Eau de Parfum
EAN
3423222080945 (30 ml) · 3423222080952 (50 ml) · 3423222080969 (90 ml) · 3423222106850 (refill 150 ml)

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all of me

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Narciso Rodriguez launched all of me in August 2023, twenty years after for her, his first fragrance. The house presents it as a bold, prismatic floral, designed for a new generation of self-assured women who embrace everything that makes them unique.

Dora Baghriche and Daphné Bugey

The designer entrusted the fragrance to Dora Baghriche and Daphné Bugey, with the shared ambition of reinventing the floral. He says he long dreamed of a rose, the most beautiful one yet abstract, and worked through several variations before settling on the formula.

The two perfumers wanted, as Dora Baghriche puts it, to break the codes by pairing the softness of rose with an ingredient considered masculine, geranium. For Daphné Bugey, geranium gives the fragrance a singularity that makes the wearer feel confident.

A line of flankers

The line has since grown to include several flankers, among them all of me Intense and All of me Floral. The house also highlights a formula made with 88% ingredients of natural origin.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

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The advertising

Mica Argañaraz, face of the fragrance

Argentinian model Mica Argañaraz, a familiar face on Narciso Rodriguez’s runways, embodies all of me in the launch campaign.

To launch all of me, Narciso Rodriguez chose Argentinian model Mica Argañaraz, a familiar presence at his shows. She embodies the spirit of the fragrance, which invites every woman to be fully herself.

The designer explains his choice by the model’s natural self-assurance, which he finds very “cool.” The campaign extends the house’s message of a multifaceted, free-spirited femininity.