Mugler Angel

It achieved instant and resounding success! Yet many perfumers refused to work on his new fragrance… And for good reason: Thierry Mugler wanted to create a new olfactory movement! Angel was the first gourmand fragrance in the entire history of women's perfumery. Since then, its success has never wavered and it remains one of the best-selling juices in the world. As such, it is regularly reinvented. Today, its 2011 Eau de Toilette edition is being replaced by a more modern version. Focus on Angel Eau de Toilette 2019.

Angel Eau de Toilette, a new breath of freshness blows through Thierry Mugler

Angel Eau de Toilette retains the DNA of its predecessors, while offering new freshness and an intoxicating breath of vivacity. With Angel Eau de Toilette, the idea is to provide a new vision of Angel femininity, a dazzling femininity that touches all of today's women, women who dare to lead a life guided by confidence, intensity and sensuality. Perfect for the summer season, Angel Eau de Toilette preserves the gourmand character of the previous Angel while being less opulent. It opens first on a blend of mandarin and peony. Praline, an emblematic ingredient of the Angel collection, appears once again in its heart, accompanied by red fruits and apple. Gradually, Angel Eau de Toilette warms up with patchouli and blond woods. Cedar rounds out the structure and further amplifies its tenacity. Orchestrated by perfumer Louise Turner, this new Eau de Toilette is both glamorous and powerful, while inviting every woman to live according to her dreams of adventure.

The new image of Angel Eau de Toilette

On screen, it is not a single face of the campaign but rather three women who lend their image to this new fragrance. To support the launch of this new fragrance, Thierry Mugler enlisted the duo Warren du Preez and Nick Thointon Jones. The two Britons rank among the most influential figures in the audiovisual field. Here, they chose to rely on the power of social media to generate buzz around Angel Eau de Toilette. This composition is thus associated with three influencers of English, French and American origin, namely Alexandra Dieck, Alexandra Guerain and Hannah Crosskey.

As for the bottle, Thierry Mugler's emblematic star is still present. Here, it has been reworked by Christophe de Lataillade, creative director of Mugler Studio, and also responsible for the design of Thierry Mugler's bottles. The asymmetrical, geometric design of Angel's original bottle has been retained. However, this bottle has been repositioned vertically, producing a more sophisticated, slender and elegant effect. Likewise, its entirely blue color is now enriched with a pale pink at its heart, softer and more feminine.