Angel Eau de Toilette
Angel Eau de Toilette, launched by Mugler in 2019, replaces the line’s first Eau de Toilette, released in 2011. Louise Turner keeps Angel’s praline and patchouli, brightened by mandarin, peony and a natural apple essence. The house presents it as a fruity floral gourmand and stands the Mugler star upright for it.
- Brand
- Thierry Mugler
- Launch year
- 2019
- Perfumer
- Gender
- Women
- Olfactory family
- Floral
- Concentration
- Eau de Toilette
- EAN
- 3439600040920 (50 ml) · 3439600048162 (100 ml)
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An Eau de Toilette rebuilt
Angel was born in 1992 and opened the way for gourmand perfumes. Mugler added a first Eau de Toilette in 2011. In 2019, the house withdrew it in favor of an entirely new composition, entrusted to perfumer Louise Turner, which keeps its name and concentration.
The house’s message
Mugler describes an Angel reinvented for women in love with adventure, who want to live in the moment and push their limits. The house speaks of new radiance given to a legendary perfume and of a boldly irresistible femininity, which it places among fruity floral gourmands.
Louise Turner sums up her intention as a new vision of Angel femininity: dazzling, addressed to all of today’s women, those who dare to live with confidence, intensity and sensuality.
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The advertising
Three faces for one star
In 2019, Warren du Preez and Nick Thornton Jones cast three women with large social media followings rather than a single face.
For the 2019 launch, Mugler entrusted the Eau de Toilette’s image to the photographer and director duo Warren du Preez and Nick Thornton Jones, who have worked together since 1998 across fashion, beauty and music.
The duo brought together three faces rather than a single muse: Alexandra Dieck, Alexandra Guerain and Hannah Crosskey, three women with large social media followings, on which the campaign relied to make the perfume known in Europe as well as in the United States.
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Also composed by Louise Turner
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- Good GirlCarolina Herrera
- Aqua Kenzo pour FemmeKenzo
- REPLICA Lazy Sunday MorningMaison Margiela
- L'AirNina Ricci
- BellaNina Ricci
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