Gucci Rush

Gucci Rush is a women’s eau de toilette launched by Gucci in 1999 and composed by Michel Almairac. This fruity chypre pairs peach, gardenia and freesia in the top, coriander, rose and jasmine in the heart, and patchouli, vanilla and vetiver in the base. Its flat, rectangular red bottle recalls a videotape.

Brand: Gucci
Launch year: 1999
Perfumer: Michel Almairac
Gender: Women
Olfactory family: Chypre
Secondary family: Fruity
Concentration: Eau de Toilette

Published October 21, 2026

Where to buy

No offer for this perfume at the moment.

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Gucci launched Rush in 1999, a women’s eau de toilette composed by Michel Almairac. The house presents it as a spontaneous, irresistible fragrance, like love at first sight, intended for modern, self-assured women, and classifies it among the fruity chypres.

According to Victoria Frolova of Bois de Jasmin, Almairac set out to modernize the chypre, the classic accord of moss, patchouli, flowers and citrus. Thomas Dunckley notes that the fragrance was born under the creative direction of Tom Ford, then at the helm of Gucci.

Rush is still on sale, in 30, 50 and 75 ml. Gucci now presents it as a fragrance for evenings out and special occasions, and highlights its red bottle, compact enough to fit in a bag.

Olfactory pyramid

Top notesThe first minutes
Heart notesThe heart of the perfume
Base notesWhat lingers

Composition

Read the full composition

What critics say

Victoria Frolova (Bois de Jasmin) sees Rush as a modernized, luminous chypre, one of the great fragrances of its decade; Thomas Dunckley (The Candy Perfume Boy) loves it for its unapologetic excess, far from the demure floral its notes suggest.

Read what critics say