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Marc Jacobs

Daisy

Daisy is the Eau de Toilette Marc Jacobs launched in 2007, composed by Alberto Morillas. Wild strawberry, violet leaves and red grapefruit open it; violet, jasmine and gardenia form its heart, softened by vanilla, musks and white woods. Its cap is crowned with daisies, and in 2008 it won the FiFi Award for women’s luxe fragrance of the year.

Brand
Marc Jacobs
Launch year
2007
Perfumer
Gender
Women
Olfactory family
Floral
Concentration
Eau de Toilette
EAN
0031655513027 (50 ml) · 0031655513034 (100 ml)

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Daisy

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Marc Jacobs launched Daisy in August 2007. The designer said he wanted to capture the feeling daisies give, happy and youthful, rather than a scent the flower does not have. He considers his two previous women’s fragrances, built on gardenia and on jasmine, more singular and more sophisticated.

Alberto Morillas composed the Eau de Toilette. At launch, the house presented it as the olfactory counterpart of Marc by Marc Jacobs, the designer’s secondary line, more accessible than his signature range. Daisy came out in 50 and 100 ml, with a matching body butter and shower gel.

In 2008 Daisy won the FiFi Award for women’s luxe fragrance of the year, among several best-fragrance awards. It became the root of a line of flankers, including Daisy Dream, Daisy Love and, in 2026, Daisy Violet.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Robin, on Now Smell This, finds Daisy young, light and highly likeable, if hardly original; Gaia Fishler, of The Non-Blonde, sees a perfume designed to win shoppers over at the counter, cute and inoffensive.

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Longevity
Sillage
Season
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Resembles

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The advertising

Juergen Teller and Sofia Coppola

Juergen Teller photographed the launch campaign in 2007; Sofia Coppola directed a film in which Ondria Hardin runs through a field of daisies.

Marc Jacobs entrusted the 2007 launch campaign for Daisy to Juergen Teller, the house’s regular photographer. The launch also relied on a dedicated website where visitors grew virtual daisies to win gifts and request a sample.

Sofia Coppola, a longtime friend of the designer and the face of his first fragrance, stepped behind the camera for him for the first time with a film for Daisy. Model Ondria Hardin runs through a field of daisies in it; Juergen Teller shot the campaign’s still images.

From the same line

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